Social networking advertising is the means of gaining attention of customers by utilizing social networking portals. Increasing use of internet and social media have forced marketers to find better ways of communication and engagement with customers so as to increase the efficiency of advertising, increase their customer base and create loyal customers.
The global social media market reported USD 11.78billion revenue in 2011 and this is expected to increase to USD 17 billion in 2012. In this market, the major contribution of 60% by the social networking advertising market generated revenue of USD 5.52 billion in 2011 which is expected to generate revenue of almost USD 9 billion in year 2012. Social media advertising market is expected to grow 52% to 58% year over year.
Increasing popularity of social media sites is one of the major drivers for this market. Also emerging countries like India and China also drive this market due to large potential internet users in future. Increasing sale of smart phones is a key driver for this market. The major challenge for this market is the increasing abuse of social media and security concerns related to social networking. ROI for the marketer is another restraint.
On the basis of different advertising types, the social networking advertising market is divided into different segments - banner ads, newsletter subscription ads, corporate profile with fans and logos, corporate profile without fan and logos, get widgets, give widgets, sponsored content and so on. This report also includes the geographical segmentation of the social networking market into four regions U.S, Europe, Asia-Pacific and Rest of the World.
Facebook is the leading company having active users - an average nine million active users per week followed by Twitter and Qzone as per current data available. This report also includes the company profile of major players in social networking advertising - Facebook, Twitter, Qzone, LinkedIn, Google plus and many others
Reasons for Buying this Report
- This research report provides forward looking perspective on major factors affecting market growth and those responsible for driving this market
- It provides technological growth map over time and explains its impact on industry
- Report provides clear understanding of key product segments and competitive environment
- It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
- It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
- Report provides up-to-date analysis of latest trends in market
- It provides distinctive graphics and exemplified SWOT analysis of major market segments
- It provides complete analysis of major competitors and their strategies
Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.