Global Snow Sports Apparel Market: Snapshot
The demand in the global snow sports apparel market is projected to increase at a robust rate during the forecast period of 2017 to 2022. The market is anticipated to gain traction from a number of factors such as increasing popularity of Winter Olympics, growing preference of urban population for outdoor recreational activities, technological advancements in the apparels that add to safety, and awareness regarding eco-friendly gateways. That being said, cost of the products is somewhat hindering the growth of the global snow sports apparel market, although since most of the participating countries are wealthy, comparatively, this factors is not expected to cause too many challenges. Moreover, sales of women’s specific products is incrementing, and opening new opportunities in the global snow sports apparel market.
Shell Tops Generates Maximum Demand among All Product Segments
Among all the product segments, the global snow sports apparel market gains maximum demand for shell tops. This segment individually accounted for US$192.9 mn of the snow sports apparel market in 2017, which represented 14.8% of the overall demand. The TMR report projects the demand for shell tops segment to experience a CAGR of 5.8% during the forecast period of 2017 to 2022, reaching a valuation of US$255.3 mn by 2022. It is growing at US$12.5 mn annually over the course of the forecast period, and this absolute growth is larger than the any other segment. Latest shell tops are designed to serve as the first layer of defense between the end-user and the environmental elements, ranging from an alpine whiteout to an afternoon thunderstorm. Considered as the crown jewel of any outdoor kit, shell tops also keeps the players warm and dry, despite weighing less than a pair of blue jeans.
USA to Maintain North America’s Stance as Most Profitable Region
The region of North America is estimated to dominate the global snow sports apparel market in terms of revenue in 2017, and the trend is projected to grow throughout the forecast period. The developed countries of the U.S. and Canada are identified as the chief demand-generators. The North America snow sports apparel market is the most attractive market, growing at a CAGR of 6.5% over the forecast period. TMR forecasts the North America snow sports apparel market to grow from US$ 397.8 Mn in 2017 to US$ 546.3 Mn in 2022. This represents a compound annual growth rate (CAGR) of 6.5% from 2017 to 2022. The Europe snow sports apparel market is anticipated to increase at a CAGR of 5.3% over 2017-2022, to reach US$ 403.5 Mn by 2022. The valuation of Japan snow sports apparel market is projected to increase at a CAGR of 5.1% over 2017-2022, to reach US$ 88.2 Mn by 2022, whereas overall revenue from APEJ snow sports apparel market is anticipated to increase at a CAGR of 6% over 2017-2022, to reach US$ 296.2 Mn by 2022. MEA snow sports apparel market is expected to create absolute dollar opportunity of US$ 8.4 Mn between 2017 and 2022.
Competitive Landscape Remains Consolidated as Companies Invest in Aggressive Marketing Strategies
Some of the key players currently holding a prominent position in the global snow sports apparel market are: Adidas, Nike, HotChillys, Volcom, UnderArmour, YakTrax, Champion, The North Face, Columbia, Black Diamond Equipment, Boll, Armada, Paradox, Burton, Mountain Hardwear, Dryguy, Giro, Oakley, Hanes, and Smith. The competitive landscape is moderately consolidated among these players, who each have a diverse product portfolio and depend on aggressive marketing strategies to maintain their stronghold over the market.
Global Snow Sports Apparel Market: Overview
The consumers of snow sports apparel are preferring advanced products, which not only aid in breathing in the adverse environmental conditions, but are also water and wind repellent, ecofriendly in terms of fabrication, and aesthetically pleasing. The global snow sports apparel market is projected to increment at a healthy CAGR during the forecast period of 2017 to 2022.
This report estimates and forecasts the snow sports apparel market on the global, regional, and country levels. The study provides forecast between 2017 and 2022, with 2016 as the base year. The report comprises an exhaustive value chain analysis for each of the product segments. It provides a comprehensive view of the market. Value chain analysis also offers detailed information about value addition at each stage. The study includes drivers and restraints for the global snow sports apparel market along with their impact on demand during the forecast period. The study also provides key market indicators affecting the growth of the market. The report analyzes opportunities in the snow sports apparel market on the global and regional level. Drivers, restraints, and opportunities mentioned in the report are justified through quantitative and qualitative data. These have been verified through primary and secondary resources. Furthermore, the report analyzes substitute analysis of snow sports apparel and global average price trend analysis.
Global Snow Sports Apparel Market Structure and Segmentation
The report commences with an executive summary, which offers a gist of the global snow sports apparel market. This section of the report offers qualitative and quantitative information to readers, with emphasis on market forecast, lucrative segments, and largest markets. Information on cost structure, pricing analysis, raw material sourcing strategy and analysis, and list of distributors is also offered to the readers.
The following section of the report offers information on the key segments of the market. The report has segmented the sports apparel market on the basis of product type, channel, price range, and demographics. Additionally, a comprehensive region and country-wise analysis is also offered to readers.
Primary research represents the bulk of research efforts, supplemented by extensive secondary research. Key players’ product literature, annual reports, press releases, and relevant documents were reviewed for competitive analysis and market understanding. This helped in validating and strengthening secondary research findings. Primary research further helped in developing the analysis team’s expertise and market understanding. In-depth interviews and discussions with wide range of key opinion leaders and industry participants were conducted to compile this research report.
Secondary research sources that were typically referred to include, but were not limited to company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings. Other sources such as internal and external proprietary databases, statistical databases and market reports, news articles, national government documents, and webcasts specific to companies operating in the market have also been referred for the report.
Global Snow Sports Apparel Market: Competitive Landscape
The key companies profiled in the report include Columbia Sportswear Company, V.F. Corporation, CALIDA Holding AG, Decathlon, Adidas, Nike, Black Diamond Equipment, Under Armour, Hanesbrands Inc, and Armada Ski Inc.