Global Smokeless Tobacco Market: Snapshot
Smokeless tobaccos are a group of tobaccos that are formally meant for consumption purposes apart from smoking. Several types of tobacco are used to sniff, chew, held in the mouth, or even applied on the skin. Research shows that quitting smokeless tobacco can be as difficult as quitting smoking tobacco. While less consumed than smoking tobacco, it is still a very widely used and sold commodity in the world. Both are known to be interrelated among consumers, as those who smoke cigarettes are more likely to take up smokeless tobacco and vice versa. Statistics also point to males consuming more smokeless tobacco than females. Despite being an old and profitable market, smokeless tobacco is correlated to cancer on levels as strong as smoking tobacco. It can commonly lead to pancreatic cancer, esophageal cancer, oral cancer, and dental cancer, while also causing several other physical troubles, including severe birth problems.
The more common forms of smokeless tobacco include dipping tobacco that is stuck within the mouth, chewing tobacco, snuff which is a tobacco type that can be inhaled, and tobacco chewing gum. There are also regional variants of smokeless tobacco, such as Iqmik which also contains punk ash, and Gutka which is a South Asian mixture of chewing tobacco, areca nut shavings, and added flavors.
Smokeless tobacco are tobacco based products but are not meant for smoking. They include all the other types of tobacco products such as chewing and sniffing among others. They are highly addictive products, containing nicotine and are available in various forms of consumption, but is correlated to have certain adverse effects to the individual’s life and health. According to sources, smokeless tobacco is not burned but can be split or swallowed, depending on the product. They are very appealing to the youth as it available in various flavors such as vanilla, apple, cinnamon and others. It has been often reported that the manufacturing companies are found advertising these products as an alternative to in places where smoking is banned. Smokeless tobacco is one of the oldest types of tobacco and is known to deliver nicotine without combustion. In addition, the smokeless tobacco can be rolled and smoked in pipes or cigars.
The smokeless tobacco has been gaining interest in most parts of the world where it is found that the large tobacco companies in the world are investing on its production more, due to the involvement of regulatory pressures against cigarettes. As mentioned above, smokeless tobacco are available in variety of flavors that are attracting the younger crowd for its consumption. The flavors are especially meant to enhance the palate of smokeless tobacco that even women can consume. Menthol flavor is the most popular one amongst the new smokers. However, various governmental regulations are restricting the consumption of any form of tobacco due to the serious ailments associated with it. The regulatory bodies are prohibited from advertising with new eye-catching labels and graphics and use images signaling the adverse effects of consuming such a product. Additionally, the chewing of tobacco leads to various oral diseases and also cancer. However, its consumption is not affected with any of these negative aspects as people are the nicotine content in the tobacco is addictive.
The smokeless tobacco market can be segmented on the basis of type. On the basis of type, the smokeless tobacco market can be further segmented into chewing tobacco, snuff and dissolvable. The chewing tobacco is the most consumed form of smokeless tobacco and has varieties such as loose leaf, plug or twist and is available in various flavors. Moreover, the snuff includes moist and dry powdered product usually sold in packets. The dissolvable consist of lozenges, sticks, strips and orbs. However, all these are consumed by both men and women that fall under the end use consumption category.
Geographically, the smokeless tobacco market is available globally in all the major regions including North America, Europe, Asia-Pacific (APAC), Latin America, Middle East and Africa (MEA). Amongst these, North America and Asia are the frontrunners in the market followed by Europe and Latin America. In India, smokeless tobacco in some forms are illegal but are consumed in the rural sector heavily. China has been reported to be the highest producer of smokeless tobacco in the world. Even though the prices for tobacco are heavily taxed, people have not lessened the consumption of it and this is clearly reflective in the amount of revenue that the companies are gaining globally.
The major players dominating the smokeless tobacco market are Altria, Imperial Tobacco Company, Skoal, Dholakia Tobacco Pvt. Ltd., British American Tobacco, Japan Tobacco are a few among other leading manufacturers of smokeless tobacco in the world. These companies are constantly on the verge of experimenting with new product differentiations in different countries and their localized tastes and preferences.
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