The demand within the global market for water management has been rising on account of a growing awareness about depleting water reserves across the globe. Several organisations and international campaigns have been focusing on educating and informing people about the need to conserve water. Several regions in Africa have suffered from acute shortage of water in recent times, and this has compelled several international organisations to develop workable systems for water management. Furthermore, regions that have abundant water resources have also taken lessons from recurring cases of water shortage and have taken vital steps to secure their future. Owing to these factors, the demand within the global market for water management has risen to new heights over the past decade.

It is safe to estimate that the efforts of the UN and other recognized organisations to promote water conservation across the globe would have a positive impact on the global market. Furthermore, despite the presence of abundant water resources in several regions, sources of potable water are still scanty in these regions. This has led the governments and other entities to deploy means of water conservation and management in recent times.

A report by Transparency Market Research (TMR) predicts that the global market for water management would expand at a CAGR of 17.70% over the period between 2013 and 2019. Furthermore, the report forecasts that the global market for smart water management would touch a value of US$15,232.6 mn by 2019-end.

Hardware Components to Attract Tremendous Demand

Based on the type of component used for smart water management, hardware components have attracted the highest demand due to their effectiveness and enhanced performance. Automated meter reading systems have become extremely popular as they help in staying in control of the available water resources. Furthermore, Internet if things (IoT) and Artificial Intelligence have also emerged as key technologies that have overhauled the smart water management market in recent times. It is projected that the quest of the industrial sector to manage costs and avoid financial crunches would give an impetus to the growth of the global market for smart water management. Based on meter-reading technology, cellular technology and fixed technology are the two main segments, and the former has attracted a greater demand as against the latter.

North America to Emerge as a Market Leader

On the basis of geography, the market for smart water management in North America is projected to expand at a boisterous rate. This is due to the prolific efforts of environmentalists in the US and Canada, and a sense of responsibility towards water conservation amongst the masses. Furthermore, the rising population in India and China has compelled the government to deploy smart water management systems for a liveable future. Moreover, several international organisations have invested in Asia Pacific in order to enhance the prospects of water management in the region. It is expected that the presence of several key players for smart water management in Europe would bode well for the regional market.

Some of the key players in the global market for smart water management are ET Water Systems LLC, Schneider Electric SA, Evoqua Water Technologies, General Electric Co., i2O Water Ltd.,  TaKaDu Ltd., Itron Inc., IBM Corp., and Arad Metering Technologies.

In urban areas, water is the most neglected natural resource. Smart water solutions and services are still struggling for rapid adoption in major part of the globe owing to lack of regulatory support from the governments in some regions such as Africa, and Western Asia among others. Aging water infrastructure especially in developed economies such as the U.S.A., Canada, and Germany among others is a major driver for adoption of smart water technology solutions. Aging water infrastructure results in bursts, pipe leakage, and increased customer complaints. Water regulatory bodies are mandating stricter environmental standards related to smart water management which is another important driver for this market. Smart water management market is expected to witness substantial growth in the coming years due to stricter environmental standards mandated by water regulatory bodies across the globe and need to minimize water loss and non-revenue water (NRW). Sustainable water management policies are high on the agenda of various governments across the world. Adverse effects of climate change such as risk of flooding, rising sea levels, and longer drought periods have affected the availability of fresh water resources needed to maintain economic growth and increasing populations.
The major reason for growing demand for smart water management in urban area is increasing urban population. In 1900, about 13% of people lived in cities; however, this has gone up to over 50% and in 2013 is further expected to reach nearly 70% by 2050. These issues are compounded by aging pipe networks in various established cities. In London, for instance, around 40% of pipes are more than 100 years old. According to a survey conducted at the District of Columbia Water and Sewer Authority, the average age of pipes was 76 years with some pipes having been laid more than a century ago. IBM’s smart water management system is helping Sonoma County Water Agency (SCWA) meet California’s goal for all its water agencies to reduce water use by 20% by 2020. The system uses a real time collaboration platform to help balance environmental, agricultural and other needs in the Russian river water system allowing SCWA to make dynamic, informed decisions about resource allocation.
The report includes segmentation of smart water management market by component, by meter read technology, and by geography. Further, it provides current market size and forecast in terms of revenue for the aforementioned categories. Cross sectional analysis for component and geography segments is a part of the scope. Factors influencing and inhibiting the growth of the market have been analyzed. Porter’s five forces analysis offers insights on market competition. 
Smart water management is equally important for both developed and developing nations. At present, the focus is more on adopting meter data management (MDM), SCADA (supervisory control and data acquisition), and advanced water meter solutions for water utilities across many countries. The trend is expected to change from traditional water management technologies gradually to smart technology solutions such as advanced pressure management, analytics and distribution network monitoring. For distribution network, the adoption of cloud-based solutions which require no capital expenditure from utility’s end is expected to witness greater grip in the coming years. The use of smart water management technology solutions across water utilities is expected to rise globally during the forecast period.
This study includes profile of key players in the market and the strategies adopted by them to sustain the competition. Recent developments and barriers of the market will help emerging players to design their strategies in an effective manner. The study is expected to help key players providing smart water systems and solutions formulating and developing their strategies. The global SWM market is fragmented in nature with a large number of local players across different geographies. Majority of the market share was held by local and regional players offering solutions and services for smart water management. Other players in the market include Arad Metering Technologies, Itron Inc., ABB Ltd., Sensus USA Inc., Schneider Electric SA, I2O Water Ltd., General Electric Company, and TaKaDu Ltd.
The global market for smart water management is segmented as follows:
Smart water management market analysis, by component
  • Hardware
    • AMR
    • AMI
    • Others
  • Solutions
  • Services
Smart water management market analysis, by meter read technology
  • Fixed Technology
  • Cellular Technology
Smart water management market, by geography
  • North America
  • Europe
  • Asia-Pacific
  • RoW (Rest of the World) 

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