Global Smart Plant-based Food Packaging Market: Snapshot

The global smart plant-based food packaging market is expected to gain a lasting impetus with continuous research and development activities for promoting bioplastic innovation. The market could provide food packaging products that are favorable for the health of the planet and also keep ingredients fresh for a longer period of time. Smart plant-based food packaging is projected to revolutionize the way people utilize, store, and purchase groceries without worrying much about waste.

Leading players operating in the global smart plant-based food packaging market are foreseen to come up with new offerings that could not only improve the shelf life of various food products but also protect the ingredients from the damaging effects of their surroundings. Smart plant-based food packaging is predicted to ride on their enhanced and novel preservation properties for increasing its demand in the market. This could be due to the implementation of value-added oxygen barriers in bioplastic. A new type of green plastic is envisaged to take shape in the market with the combination of complex technologies such as nanoparticle components and biopolymers.

The usage of sensors in smart plant-based food packaging could be a significant addition envisioned to up the demand in the market at a high rate. Such sensors could notify consumers when the food was sourced, its temperature, and also pH levels. Even seafood could be held inside smart plant-based food packaging with the introduction of pot and bottle type products. Furthermore, food manufacturers are forecasted to reduce their carbon footprint with the implementation of smart plant-based food packaging.

Food packaging is essential for containment of products, preservation and protection, to reduce food spoilage, eliminating the risk of adulteration and present food in a hygienic and aesthetically attractive way. According to the Agriculture and Food Organization, one third of the food in the world is wasted and most of this wasted food is generated by retailers and consumers who follow dates on packages and throw away edible food due to a label. Therefore, a project was initiated in order to develop plant-based bioplastic food packaging which increases the shelf life of food and the researchers also have formulated sensors that notify the consumers and retailers whether the food inside can be consumed or not. 

These smart plant-based food packaging not only extend the life of the food product but also eliminates the need for environment-harming plastic. The smart plant-based food packaging market can be segmented on the basis of product type, material type and as per the region. On the basis of product type, the market is segmented into blow moulded, pot designed and others. On the basis of material type, it is divided into cellulose based film and blow moulded film. On the basis of region, the market is segmented into North America, Europe and the emerging countries of Asia Pacific.

Safety of food products has become a top priority of consumers on a global scale. Increasing awareness among the consumers regarding the environmental concerns and gradual change in buying habits is likely to propel the smart plant based food packaging market. Biodegradable plant based polymers in plant based food packaging is manufactured by cultivating carbohydrates via bacteria, while bio plant based polymers are macromolecules derived from plant residues. This provides the plant based food packaging improved food preservative properties. It is mainly designed to extend shelf life of the food and also to protect the contents from its surroundings. Standard packaging permits the entry of air which places limitations on shelf life of the food.

There is a lot of opportunity existing in the food packaging market in the developing economies as the food packaging technology is making huge progress in these regions. North America is leading the food packaging market followed by Asia Pacific and Europe. But somehow the growth rate shown in these regions have subsided considerably as the market is close to its peak. This growth is however restored by the high growth rate regions of Asia Pacifica which includes China, India and Latin America.

Smart plant based food packaging is one of the areas where food packaging companies can emphasize on refining their practices. Reutilizing in-house and using eco-friendly and/or recyclable packaging is another step, but making plant based material and packaging means using more biodegradable products. Heinz, Coca-Cola and SINTEF are the major companies participating in the movement towards the use of smart plant based food packaging. Coca-Cola uses Brazilian sugarcane but is also looking into other plant based materials.

Currently all of the company’s bottles are made of fully recyclable plastic using bio-based products whereas SINTEF is now ready to present the first demonstration of packaging made from polyactic acid. The company has partnered with other collaborators like Logoplaste and Greek company Agro to develop plant based food packaging. Other food packaging companies need to find if they can alter their packaging necessities and fit plant based packaging material in their budget for which the USDA has proposed a loan guarantee program which will give these manufacturers easy access to loan and also cheaper interest rates in order to build a new plant.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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