Smart Mirror Market

Smart Mirror Market: Introduction

Smart mirrors are also called smart displays or digital mirrors. Smart mirrors use artificial intelligence, augmented reality, and gesture recognition technology. Through the combination of these technologies, smart mirrors can superimpose clothing on a person’s image, making fitting rooms a thing of the past. Smart mirrors feature a digital display behind the glass and connect to the customer’s phone via Bluetooth or Wi-Fi. Smart mirrors are used in various industries such as retail, fashion, cosmetics, healthcare, and automotive. Their functions highly differ based on their usage type, end-user profile, and location.

Key Drivers of the Smart Mirror Market

Various trade shows and expos have supported smart mirror manufacturing companies to expand their customer base and contribute majorly to the growth of the smart mirror market. The smart rearview mirror was introduced in the market with the purpose of increasing the safety of the driver and passengers. The device is equipped with a display screen to offer blind spot vision to the driver under different conditions. In addition, the driver can switch screens between the monitor and traditional view. A high-end camera is mounted on the rear of the vehicle to provide an unobstructed view of the rear flanks, enabling the driver to check the blind spots and other traffic conditions. Hence, additional features of smart mirrors over traditional mirrors in the automotive sector is driving the growth of the global smart mirror market.

Untapped scope creating opportunities in the smart mirror market

The major driving factors of the smart mirror market are increase in adoption of advanced driver assistance system (ADAS) in the automotive sector, rise in demand for connected devices, and transition to digital stores in the retail industry. On the other hand, increase in adoption of smart homes is expected to create lucrative growth opportunities for the market.

High cost and leak of personal data a restraint of the smart mirror market

The manufacturing and implementation cost of smart mirror devices is relatively higher than traditional mirrors. This is due to the high-end components installed in the device such as sensors, cameras, connectivity system, and display, which increases the purchasing cost of smart mirrors, thereby restricting the growth of the global market. Also, smart mirrors are capable of tracking personal data of users. The impact of this restraint is presently moderate and would remain the same in the coming years. Such factors are restraints of the smart mirror market.

Asia Pacific the dominant market

Asia Pacific accounts for highest share in the smart mirror market in terms of revenue contribution as compared to markets in other regions due to increased adoption of smart mirrors by various end-users such as retail, fashion, cosmetics, and healthcare in the region. Advent of online platforms such as company owned portals, e-commerce portals, and third party portals are beneficial for manufacturers of smart mirrors and are contributing to the growth of the market in the region. Technological advancements in the retail sector in Japan and South Korea have raised the adoption of smart mirrors. China and Japan have huge demand for smart mirror technology for residential application due to growth in the smart home industry.

Key players operating in the global market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the smart mirror market are:

• Japan Display Inc.
• Gentex Corporation
• Samsung Electronics
• Murakami Kaimeido
• Perseus Mirrors
• Ficosa
• Dension
• Electric Mirror

Smart Mirror Market: Research Scope

Smart Mirror Market, by Type

• Connected Mirror
• Non-connected Mirror

Smart Mirror Market, by Distribution Channel

• Direct sales
• Indirect sales

Smart Mirror Market, by Industry

• Retail
• Fashion
• Cosmetics
• Healthcare
• Automotive
• Others

Smart Mirror Market, by Region

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa
• South America
  • Brazil
  • Rest of South America

The report on the smart mirror market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.