Smart Hairbrush Market

Smart Hairbrush Market: An Overview    

Smart hairbrushes are an epic example of technology integration and beauty devices.  It collects vital information about the user such as hairs quality, the impact of weather, condition of hair, scalp condition and its response on dust and temperature. The brush after analyzing the conditions of hair present results and solutions on the users’ smartphone. 

Transparency Market Research has announced to add a new report on global smart hairbrush market in the ever-growing repository. The report covers a detailed analysis of every aspect of the market such as competitive landscape and key tread in the smart hairbrush market. The authors of the report followed porter’s five force model while the creation of the report.  SWOT analysis, market segmentation, company profiling, business strategies, and business models. 

Smart Hairbrush Market: Notable Developments and Competitive Landscape 

The vendor landscape of the smart hair market is moderately consolidated with the presence of a handful of prominent players.  Some of the major players operating in the global smart hairbrush market are MEXITOP, BONTIME, CNXUS, Bio, PHOEBE, Fagaci and Princely. 

These players are collaborating with skincare providers to strengthen their market share. For instance, in 2017 Kerastase luxury hair-care brand of Loreal launched digitally connected brush at a lower cost for common people in collaboration with Innovation Technology Incubator. This is expected to improve the adoption rate among the consumers, thus offering a significant boost to the global smart hairbrush market.

Smart Hairbrush Market: Key Trends 

Technological advancement is changing the core of every business. Beauty and personal care industry too is not spared with this trend. Players in the beauty and personal care industry are strongly relying on technological connected and advanced product such as smart hairbrush. 

A smart hairbrush is an IoT enabled brush that takes beauty regime to the next level by analyzing the condition of hair.  Increasing adoption of the smart and connected devices by the professional’s salons as well as common people is a prominent factor expected to drive the global smart hairbrush market. 

Further, increasing adoption of beauty apps and subscriptions to personalized beauty care routines and products is another factor expected to drive the global smart hairbrush market in the coming few years. 

Despite several opportunities, growth in the global smart hairbrush market is likely to hamper due to several factors. Some of them are high costs, inadequate consumer adoption and the inability of the general to deal with advanced products.

Nonetheless, factors such as advancing connected technologies and increasing penetration of digitalization is another factor expected to fuel the smart hairbrush market in the coming few years. Along with this, increasing acceptance of smart hairbrushes by the millennials is projected to offer several lucrative avenues for the players operating in the global smart hairbrush market.

Smart Hairbrush Market: Regional Outlook 

Based on the region, Europe is projected to hold maximum share in the global smart hairbrush market. This is mainly because of the high adoption of beauty and skincare product in countries such as France and Italy. 

Further, in the coming few years Asia Pacific is expected to emerge as the key consumer region for the smart hairbrush market. This is mainly because of the high inclination of the general public towards fashion and aesthetic appeal.