Smart Hairbrush Market: An Overview    

Smart hairbrushes are an epic example of technology integration and beauty devices.  It collects vital information about the user such as hairs quality, the impact of weather, condition of hair, scalp condition and its response on dust and temperature. The brush after analyzing the conditions of hair present results and solutions on the users’ smartphone. 

Transparency Market Research has announced to add a new report on global smart hairbrush market in the ever-growing repository. The report covers a detailed analysis of every aspect of the market such as competitive landscape and key tread in the smart hairbrush market. The authors of the report followed porter’s five force model while the creation of the report.  SWOT analysis, market segmentation, company profiling, business strategies, and business models. 

Smart Hairbrush Market: Notable Developments and Competitive Landscape 

The vendor landscape of the smart hair market is moderately consolidated with the presence of a handful of prominent players.  Some of the major players operating in the global smart hairbrush market are MEXITOP, BONTIME, CNXUS, Bio, PHOEBE, Fagaci and Princely. 

These players are collaborating with skincare providers to strengthen their market share. For instance, in 2017 Kerastase luxury hair-care brand of Loreal launched digitally connected brush at a lower cost for common people in collaboration with Innovation Technology Incubator. This is expected to improve the adoption rate among the consumers, thus offering a significant boost to the global smart hairbrush market. 

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Smart Hairbrush Market: Key Trends 

Technological advancement is changing the core of every business. Beauty and personal care industry too is not spared with this trend. Players in the beauty and personal care industry are strongly relying on technological connected and advanced product such as smart hairbrush. 

A smart hairbrush is an IoT enabled brush that takes beauty regime to the next level by analyzing the condition of hair.  Increasing adoption of the smart and connected devices by the professional’s salons as well as common people is a prominent factor expected to drive the global smart hairbrush market. 

Further, increasing adoption of beauty apps and subscriptions to personalized beauty care routines and products is another factor expected to drive the global smart hairbrush market in the coming few years. 

Despite several opportunities, growth in the global smart hairbrush market is likely to hamper due to several factors. Some of them are high costs, inadequate consumer adoption and the inability of the general to deal with advanced products.

Nonetheless, factors such as advancing connected technologies and increasing penetration of digitalization is another factor expected to fuel the smart hairbrush market in the coming few years. Along with this, increasing acceptance of smart hairbrushes by the millennials is projected to offer several lucrative avenues for the players operating in the global smart hairbrush market. 

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Smart Hairbrush Market: Regional Outlook 

Based on the region, Europe is projected to hold maximum share in the global smart hairbrush market. This is mainly because of the high adoption of beauty and skincare product in countries such as France and Italy. 

Further, in the coming few years Asia Pacific is expected to emerge as the key consumer region for the smart hairbrush market. This is mainly because of the high inclination of the general public towards fashion and aesthetic appeal.   

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Smart Hairbrush Market

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