Global Smart Glass and Window Market Insights 

Rising concerns pertaining to energy efficiency among construction companies, building managers, and owners have been fuelling demand for smart glass and window. With leading players exploring applications beyond conventional sectors, Transparency Market Research (TMR) forecasts, the global smart glass and window market to surge at a 14.7% CAGR from 2015 to 2021.

Besides their rising installation across green buildings, demand for smart glass and windows is also expected increase in the automotive, marine, power generation, and construction sectors. Currently, the market has a stronger footprint in developed regions. However, during the course of the forecast period and as a consequence of robust infrastructural development, deployment of smart glass and windows is likely to be widespread across emerging economies.

The global smart glass and window market stood at US$2.25 bn in 2014, says TMR. The market is expected to reach US$6.07 bn by the end of 2021.

 

smart-glass-and-window-market

 

Automotive and Construction Sectors Exhibit Highest Demand for Smart Glass and Window

Industries such as marine, construction, automotive, and aircraft presently exhibit the highest demand for smart glass and windows. Of these, the automotive segment emerged dominant in the market, accounting for a share of 46.6% in 2014.

Demand for vehicles offering improved fuel-efficiency will increase exponentially in the forthcoming years. Vehicle manufacturers are therefore exploring the latest technologies to render cars more fuel-efficient. TMR expects the advent of smart glass and window to considerably aid the objectives of auto-manufacturers. Several leading car manufacturers have already incorporated the technology in side view and rear view mirrors. This will bode well for smart glass and window sales.

Construction in the same year emerged as the second-largest application segment in the global smart glass and window market. It held over 43.6% of the market in 2014. The rising need of efficient energy consumption in commercial, corporate, as well as residential buildings will boost installation of smart glasses and windows across the construction sector.

Technological Advancements in North America Boost Installation of Smart Glass and Window across Various Sectors

The global smart glass and window market comprises North America, Asia Pacific, Europe, and Rest of the World. Among these regions, North America emerged dominant in the market in 2014, with a share of 31.8%. The North America smart glass and window market is projected to rise at a CAGR of 14.7% between 2015 and 2021.

The region witnesses rapid technological advancements, high demand for energy-efficient products, and supportive government regulations. Spurred by these factors, the installation of smart glass and windows has significantly increased across the automotive, construction, marine, and other sectors in the region. The U.S. emerged as the largest market for smart glass and window in the region, followed by Canada.

Europe held the second-largest market share in 2014 and is expected to exhibit a CAGR of 15.8% in the forecast period. TMR expects demand from Asia Pacific to rise as well in the forthcoming years. Robust infrastructural development and urbanization witnessed across emerging economies are fueling the demand for energy in the region. This will subsequently bolster sales prospects for smart glass and window manufacturers in the region.

Saint Gobain S.A., Research Frontiers Inc., Asahi Glass Co., Ltd., View Inc., Hitachi Chemicals Co., Ltd., Pleotint Llc, and PPG Industries Inc. are identified in the report as the key players in the global smart glass and window market.

Rising Popularity of Green Buildings to Bring Profitable Growth Opportunities for the Smart Glass and Window Market

The world has seen extensive technological developments over the years that have helped in improving the quality of life. These technologies will continue to attract extensive demand. Smart glass and windows are one of them. The growing popularity of these materials will bring immense growth opportunities for the smart glass and window market across the assessment period of 2015-2021.

  • Smart glass is a special type of glass that transforms its appearance and light transmission properties according to the changes in voltage, heat, or light. With the growing advancements across the infrastructure sector and the influence of urbanization spreading rapidly around the globe, the smart glass and window market will witness great growth opportunities. Unique properties and the advantages attached to smart glasses and windows will invite exponential growth prospects.
  • The heightening use of smart glass and windows across the construction sector will add extra stars of growth. The inclination of a large chunk of individuals toward environmental conservation has given rise to the popularity of eco-construction initiatives. The government bodies of numerous countries are also promoting the construction of green buildings. All these factors increase the demand for smart glass and windows. Thus, these aspects bode well for growth.
  • The COVID-19 pandemic has changed the growth projections of almost all businesses and sectors. The smart glass and window market is no stranger. The growing prevalence of the transmission of coronavirus forced many countries to impose strict restrictions on the movement and the gathering of people. These aspects led to tremendous losses as manufacturing facilities and production units were shut completely. The shutdown eventually damaged the growth prospects of the smart glass and window market.
  • To bring the economy back on track, the governments of many countries announced the easing of lockdown restrictions. These relaxations will serve as a relief to the players in the smart glass and window market.

Smart glass and window is made up of special glass which changes light transmittance properties across a spectrum. The characteristics of these glasses can be varied depending on the ambient conditions with the help of heat voltage or light applied as per needs of the occupants. With increasing technological advancement, these glasses ensure user comfort, energy effectiveness, proper fuel consumption and blockage of harmful radiation among others. The smart glass and window market is composed of two technology types which include active and passive. The active segment is further subdivided into polymer dispersed liquid crystals (PDLC), suspended particle device (SPD), electrochromic and others. Moreover, the passive segment is classified into passive photochromic and passive thermochromic. Active smart glass and window market held the largest market share in 2014, owing to dynamic light transmission adjustment property using a single switch. By application, the smart glass and window market is segmented into automotive, aircraft, construction and marine. The automotive sector accounted for the largest market share in 2014, primarily due to increasing demand for eco friendly solutions, fuel efficacy and passenger safety among others. The market is classified into four geographic regions - North America, Europe, Asia Pacific, and Rest of the World.

The smart glass and window market is primarily driven by growing surge for efficient consumption of energy in buildings. Smart glasses reduce costs for air conditioning, lighting and heating among others and also block UV light. Moreover, these glasses are fuel efficient and have low carbon emissivity and hence are largely incorporated in personal vehicles. Furthermore, increasing demand from developing countries and new technological advancement are likely to create growth opportunity for the global smart glass and window market in the future. However, prices of smart glasses are approximately double as compared to conventional glasses. Hence the use of smart windows is mostly limited to rich commercial and corporate buildings. With decrease in price of electrochromic materials used in smart windows, the costs of these glasses are expected to drop down in the future. Considering all the prevailing trends, the smart glass and window market is expected to experience robust growth throughout the forecast period from 2015 to 2021.

North America dominated the global smart glass and window market in 2014 in terms of value. Supportive government mandates for energy conservation along with immense development of technology are primarily driving the growth of market in North America. Europe held the second largest share of the global market in terms of value in 2014. In addition, Asia Pacific and rest of the world region are also having huge growth potential for smart glass and window market. Larger addressable market as a result of emerging middle class population in developing countries such as China, India and Brazil among others is one of the major reasons responsible for the growth of smart glasses in these regions.

The research report on the global smart glass and window market offers detailed analysis of global smart glass and window technologies and helps to understand the driving forces behind the popularity of this market. Detailed analysis of major segments and sub-segments of the global smart glass and window market are provided for the next six years. Moreover, the report includes exhaustive analysis of the drivers, restraints, market trends and future outlook of the industry. The strategies and imperatives of stakeholders for succeeding in the business have been comprehensively assessed in the report. The market has been segmented on the basis of technology, application and geography.

Some of the major players in the market are Research Frontiers, Inc. (U.S.), View Inc.(U.S.), Pleotint Llc.(U.S.), Asahi Glass Co., Ltd.(Japan), Compagnie de Saint-Gobain S.A.(France) and Hitachi Chemical Co., Ltd.(Japan).

The report segments the smart glass and window market into:

Smart glass and window market, by technology: The market is broadly classified on the   basis of technology into:

  • Active
  • Polymer Dispersed Liquid Crystals (PDLC)
  • Suspended Particle Device (SPD)
  • Electrochromic
  • Others (Micro blinds and nano crystals)
  • Passive
  • Passive Photochromic
  • Passive Thermochromic

Smart glass and window market, by application The market is broadly divided on the basis of application into:

  • Automotive
  • Aircraft
  • Construction
  • Marine

Smart glass and window market, by geography: The market is broadly segmented on the basis of geography into:

  • North America
    • United States
    • Canada
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Australia
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Latin America
    • Saudi Arabia
    • UAE
    • South Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.2 Key Take Away
1.3 Research Methodology

Chapter 2 Executive Summary

Chapter 3 Smart Glass and Window Market Overview
3.1 Introduction
3.2 Nature of the Market
3.3 Market Dynamics
      3.3.1 Market Drivers
              3.3.1.1 Increasing need for energy efficiency 
              3.3.1.2 Rising demand for smart glasses in automobiles 
      3.3.2 Market Restraints
              3.3.2.1 High cost of smart glass
      3.3.3 Market Opportunities
              3.3.3.1 Growing demand from Asia Pacific
              3.3.3.1 Expansion in existing and new application areas
3.4 Market share by Smart Glass and Window Key Players, 2014 (Value %)
      3.4.1 Competative Strategis Adopted by Major Players
3.5 Global Smart Glass and Window Market: Market Attractiveness Analysis

Chapter 4 Global Smart Glass and Window Market: By Technology
4.1 Overview
4.2 Global Active SmartGlass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      4.2.1 Global Polymer Dispersed Liquid Crystals (PDLC) Market Revenue Forecast, 2014 – 2021 (USD million)
      4.2.2 Global Suspended Particle Device (SPD) Market Revenue Forecast, 2014 – 2021 (USD million)
      4.2.3 Global Electrochromic Market Revenue Forecast, 2014 – 2021 (USD million)
      4.2.4 Global Other Types of Active Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
4.3 Global Passive Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      4.3.1 Global Passive Photochromic Market Revenue Forecast, 2014 – 2021 (USD million)
      4.3.2 Global Passive Thermochromic Market Revenue Forecast, 2014 – 2021 (USD million)

Chapter 5 Global Smart Glass and Window Market: By Application
5.1 Overview
      5.1.1 Global Smart Glass and Window Market Revenue Share (%), by Application, 2014 and 2021
5.2 Global Automotive Market Revenue Forecast, 2014 – 2021 (USD million)
5.3 Global Aircraft Market Revenue Forecast, 2014 – 2021 (USD million)
5.4 Global Construction Market Revenue Forecast, 2014 – 2021 (USD million)
5.5 Global Marine Market Revenue Forecast, 2014 – 2021 (USD million)

Chapter 6 Global Smart Glass and Window Market by Geography
6.1 Overview
      6.1.1 Global Smart Glass and Window Market Revenue Share (%), by Geography, 2014 and 2021
6.2 North America Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.2.1 North America Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
      6.2.2 North America Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)
      6.2.3 U.S. Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.2.4 Canada Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.2.5 Other Parts of North AmericaSmart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
6.3 Europe Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.3.1 Europe Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
      6.3.2 Europe Smart Glass and Window Market Revenue and Forecast, by Application, 2014 – 2021 (USD million)
      6.3.3 U.K. Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million))
      6.3.4 Germany Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.3.5 France Smart Glass and Window Market Revenue and Forecast, 2014 – 2021 (USD million)
      6.3.6 Italy Smart Glass and Window Market Revenue and Forecast, 2014 – 2021 (USD million)
      6.3.7 Rest of Europe Smart Glass and Window Market Revenue and Forecast, 2014 – 2021 (USD million)
6.4 Asia Pacific Smart Glass and Window Market Revenue and Forecast, 2014 – 2021 (USD million)
      6.4.1 Asia Pacific Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
      6.4.2 Asia Pacific Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)
      6.4.3 Asia Pacific Smart Glass and Window Market Revenue Forecast, by, Application, 2014 – 2021 (USD million)
      6.4.4 Australia Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.4.5 Japan Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.4.6 South Korea Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.4.7 Rest of Asia Pacific Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
6.5 Rest of the World (RoW) Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.5.1 Rest of the World (RoW) Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
      6.5.2 Rest of the World (RoW) Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)
      6.5.3 Latin America Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.5.4 Saudi Arabia Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.5.5 UAE Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
      6.5.6 South Africa Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)

Chapter 7 Company Profiles
7.1 Research Frontiers, Inc.
7.2 View, Inc.
7.3 Pleotint Llc.
7.4 Asahi Glass Co., Ltd.
7.5 Compagnie de Saint-Gobain S.A. 
7.6 Hitachi Chemical Co., Ltd.

List of Tables

TABLE 1 Snapshot: Global Smart Glass and Window Market
TABLE 2 Drivers for global smart glass and window market: impact analysis
TABLE 3 Restraints for global smart glass and window market
TABLE 4 North America Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
TABLE 5 North America Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)
TABLE 6 Europe Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
TABLE 7 Europe Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)
TABLE 8 Asia Pacific Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
TABLE 9 Asia Pacific Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)
TABLE 10 Rest of the World Smart Glass and Window Market Revenue Forecast, by Technology, 2014 – 2021 (USD million)
TABLE 11 Rest of the World Smart Glass and Window Market Revenue Forecast, by Application, 2014 – 2021 (USD million)

List of Figures

FIG. 1 Market Segmentation Smart Glass and Window Market
FIG. 2 Market share by Smart Glass and Window key players, 2014 (Value %)
FIG. 3 Global Smart Glass and Window Market: Market Attractiveness Analysis, By Application
FIG. 4 Global Active Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 5 Global PDLC Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 6 Global SPD Smart Glass and Window market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 7 Global Electrochromic Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 8 Global Other Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 9 Global Passive Smart Glass and Window Market Revenue Forecast,2014 – 2021 (USD million)
FIG. 10 Global Passive Photochromic Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 11 Global Passive Thermochromic Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 12 Global Smart Glass and Window Market Revenue Share (%), by Application, 2014 and 2021
FIG. 13 Global Automotive Market, By Application Revenue Forecast, 2014 – 2021 (USD million)
FIG. 14 Global Aircraft Market, By Application Revenue Forecast, 2014 – 2021 (USD million)
FIG. 15 Global Construction Market, By Application Revenue Forecast, 2014 – 2021 (USD million)
FIG. 16 Global Marine Market, By Application Revenue Forecast, 2014 – 2021 (USD million)
FIG. 17 Global Smart Glass and Window Market Revenue Share (%), by Region, 2014 and 2021
FIG. 18 North America Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 19 U.S. Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 20 Canada Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 21 Others Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 22 Europe Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 23 U.K. Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 24 Germany Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 25 France Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 26 Italy Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 27 Rest of Europe Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 28 Asia Pacific Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 29 China Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 30 Australia Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 31 Japan Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 32 South Korea Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 33 Rest of Asia Pacific Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 34 RoW Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 35 Latin America Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 36 Saudi Arabia Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 37 UAE Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)
FIG. 38 South Africa Smart Glass and Window Market Revenue Forecast, 2014 – 2021 (USD million)

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