Global Smart Court (Sports) Market: Introduction
Smart court (sports) can be defined as a cloud-based sports video and analytics platform technology which enables live streaming, detailed statistics about shots played, line calling, and instant multi-angle video replays. The major requirement of a smart court is an interactive touch-screen kiosk, along with automated HD cameras.
Smart court (sports) technology is majorly used in indoor games which capture type, ball trajectory, speed, spin, and player movement by applying advanced image processing and analytical algorithms. Games within which smart court (sports) technology can be implemented are tennis, basketball, badminton, table tennis, and more.
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Global Smart Court (Sports) Market – Dynamics
Increasing Adoption of Smart Technologies within Sports Driving the Growth of the Market
Increasing Number of Sports Events
Across the globe, the number of sports events as well as audience engagement in sports has increased. This has led to increase in adoption of smart technologies in sports events. Smart court enables a better analytical platform as well as accurate analysis of the sports event. The focus on enhancing the performance of sportspersons is driving the growth of the smart court (sports) market.
Significant Improvement in Audience Engagement
Audience engagement in live sports has increased with the rise in personal disposable income. The smart court (sports) has enabled a better viewing experience to the audience as it has automated HD cameras which gives a realistic experience while viewing the event. Audience preference is also shifting toward high quality viewing experiences which is driving the demand for smart court (sports).
Capital Cost Concern Restricting the Growth of the Market
Large Initial Investment and Budget Constraints
The initial capital investment to renovate a normal sports court into a smart court is comparatively high. The cost includes the cost of sensors, HD cameras, kiosk, and digital touch screens. Modern technology instruments increases the cost of deployment and maintenance of smart courts (sports). Despite the technology offering multiple advantages, cost is the major restraining factor of the smart court (sports) market.
North America Expected to Dominate the Global Smart Court (Sports) Market
In terms of region, the global smart court (sports) market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global smart court (sports) market during the forecast period, as the adoption of smart technologies in sports analytics within North America is high compared to other regions.
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Global Smart Court (Sports) Market – Competitive Landscape
- In July 2019, Sportradar and PlaySight Interactive LTD entered into a strategic partnership to bring automated production and AI technology to the basketball court.
- In April 2018, Chinese peer-to-peer lending company CreditEase and SoftBank invested nearly US$ 21 Mn in PlaySight Interactive LTD (an Israeli company). This would help the company to expand its operation in Asia.
Established in 2016, Wingfield is highly focused on providing smart court technology in tennis and making tennis a smart sport. The system is a combination of hardware and artificial intelligence and keeps track of the score, analyzes strokes, and gives personal feedback right after the matches
PlaySight Interactive LTD
Founded in 2010, PlaySight Interactive LTD is headquartered in Kfar Saba, Israel. The company develops smart-court technology that enables players and coaches to employ multi-angle video and proprietary analytics to improve on-court performance. The company provides its services across 25 sports, including tennis, basketball, soccer, football, and volleyball. The major user of the technology are sports associations such as Golden State Warriors, and the United States Tennis Association.
Global Smart Court (Sports) Market: Segmentation
The global smart court (sports) market can be segmented based on:
- Sports Type
Global Smart Court (Sports) Market, by Component
Based on component, the global smart court (sports) market can be divided into:
- HD Cameras
Global Smart Court (Sports) Market, by Sports Type
Based on sports type, the global smart court (sports) market can be segregated into:
- Martial Arts
- Table Tennis
- Others (Handball, Squash)
Regional analysis of the global smart court (sports) market includes:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.