Global Smart Court (Sports) Market: Introduction
Smart court (sports) can be defined as a cloud-based sports video and analytics platform technology which enables live streaming, detailed statistics about shots played, line calling, and instant multi-angle video replays. The major requirement of a smart court is an interactive touch-screen kiosk, along with automated HD cameras.
Smart court (sports) technology is majorly used in indoor games which capture type, ball trajectory, speed, spin, and player movement by applying advanced image processing and analytical algorithms. Games within which smart court (sports) technology can be implemented are tennis, basketball, badminton, table tennis, and more.
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Global Smart Court (Sports) Market – Dynamics
Increasing Adoption of Smart Technologies within Sports Driving the Growth of the Market
Increasing Number of Sports Events
Across the globe, the number of sports events as well as audience engagement in sports has increased. This has led to increase in adoption of smart technologies in sports events. Smart court enables a better analytical platform as well as accurate analysis of the sports event. The focus on enhancing the performance of sportspersons is driving the growth of the smart court (sports) market.
Significant Improvement in Audience Engagement
Audience engagement in live sports has increased with the rise in personal disposable income. The smart court (sports) has enabled a better viewing experience to the audience as it has automated HD cameras which gives a realistic experience while viewing the event. Audience preference is also shifting toward high quality viewing experiences which is driving the demand for smart court (sports).
Capital Cost Concern Restricting the Growth of the Market
Large Initial Investment and Budget Constraints
The initial capital investment to renovate a normal sports court into a smart court is comparatively high. The cost includes the cost of sensors, HD cameras, kiosk, and digital touch screens. Modern technology instruments increases the cost of deployment and maintenance of smart courts (sports). Despite the technology offering multiple advantages, cost is the major restraining factor of the smart court (sports) market.
North America Expected to Dominate the Global Smart Court (Sports) Market
In terms of region, the global smart court (sports) market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global smart court (sports) market during the forecast period, as the adoption of smart technologies in sports analytics within North America is high compared to other regions.
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Global Smart Court (Sports) Market – Competitive Landscape
- In July 2019, Sportradar and PlaySight Interactive LTD entered into a strategic partnership to bring automated production and AI technology to the basketball court.
- In April 2018, Chinese peer-to-peer lending company CreditEase and SoftBank invested nearly US$ 21 Mn in PlaySight Interactive LTD (an Israeli company). This would help the company to expand its operation in Asia.
Established in 2016, Wingfield is highly focused on providing smart court technology in tennis and making tennis a smart sport. The system is a combination of hardware and artificial intelligence and keeps track of the score, analyzes strokes, and gives personal feedback right after the matches
PlaySight Interactive LTD
Founded in 2010, PlaySight Interactive LTD is headquartered in Kfar Saba, Israel. The company develops smart-court technology that enables players and coaches to employ multi-angle video and proprietary analytics to improve on-court performance. The company provides its services across 25 sports, including tennis, basketball, soccer, football, and volleyball. The major user of the technology are sports associations such as Golden State Warriors, and the United States Tennis Association.
Global Smart Court (Sports) Market: Segmentation
The global smart court (sports) market can be segmented based on:
- Sports Type
Global Smart Court (Sports) Market, by Component
Based on component, the global smart court (sports) market can be divided into:
- HD Cameras
Global Smart Court (Sports) Market, by Sports Type
Based on sports type, the global smart court (sports) market can be segregated into:
- Martial Arts
- Table Tennis
- Others (Handball, Squash)
Regional analysis of the global smart court (sports) market includes:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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