Sleep Mist Market: Introduction

The intention behind pillow sprays and sleep mist is to help one’s mind and body to switch off and relax with the help of powerful blends of essential oils, such as lavender, chamomile, vetiver, and frankincense. Sleep mist can be applied on the human body as well as on bed linen. Sleep mist should be inhaled deeply, allowing the soothing aromas to calm one’s senses. Pillow sprays are formulated with aromatic ingredients that help to relax both the mind and body so that one can get to sleep peacefully.

Key Drivers of the Sleep Mist Market

People often find it difficult to have a good night’s sleep with the increasing stress, work pressure, and busy schedules. Although everyone requires good sleep, sleep does not always come easily, leading to frustrating nights spent tossing and turning that turns into grouchy mornings and a lack of energy. Sleep mist is most popular among working classes in order to sleep better and wake up with full energy for the following day’s routine. Mist bottles are filled with sleep-enhancing and anxiety-reducing elements which are the essentials for good sleep. Increasing awareness about health benefits of good sleep is leading to increasing demand for sleep mist at the global level. These factors act as drivers of the sleep mist market.

Improved features creating opportunities in the sleep mist market

Manufacturers keep advancing the products so as to cater to a larger customer base. In 2021, Lake & Skye launched the 07 fragrance and its first pillow mist sleep spray featuring lavender and sandalwood. A new type of natural sleep aid that combines scent and sound to beat insomnia was launched by Calm.com in 2017. The California Company is best-known to date for its fast-growing meditation app & web platform. “Insomnia is a huge global issue with over 60 million prescriptions for sleeping pills being written annually in the US alone,” said Michael Acton Smith, co-founder/co-CEO of Calm. “Mixing scent with storytelling is a powerful and natural way to help racing minds drift off to sleep.” Such new improved features creates new opportunities for the product in the market.

Skin reaction a restraint of the sleep mist market

One of the restraints of sleep mist is that it may not react well with everyone’s skin. Also, if a sleep mist does not contain good quality ingredients, it may affect the linen and the bed quality. These factors acts as restraints of the sleep mist market.

North America the dominant market

North America accounts for highest share in the sleep mist market in terms of revenue contribution as compared to markets in other regions due to increased adoption of sleep mist by various end-users in the region. In addition, the increasing usage of sleep mist among consumers in the U.S, Canada, and Mexico is expected to trigger demand for the product. Advanced product varieties and rapidly growing demand for ready to use products that ensure good sleep is increasing the popularity of various fragrances of sleep mist in this region. These factors are expected to propel growth of the sleep mist market in North America.

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.

Some of the major companies identified in the sleep mist market are:

  • Calm
  • NEOM
  • REN Clean Skincare
  • Asutra
  • Costway
  • Muse

Sleep Mist Market: Research Scope

Sleep Mist Market, by Type

  • Capsules
  • Cream
  • Spray
  • Drops
  • Liquid
  • Tablets
  • Others

Sleep Mist Market, by Distribution Channel

  • Online
  • Offline

Sleep Mist Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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