Skating is a recreational activity or a competitive sport which involves moving on smooth or hard surfaces or on ice by means of skates. Skating is the act of rolling with ease. The main purpose of skating is to have fun. There are various types of skating such as ice skating, hard surface skating, and snow skating. Hard surface skating involves inline skating, artistic skating, road skating, and skateboarding, while snow skating is usually a hybrid combination of snowboard on snow and skateboard. Freestyle rolling is an artistic and a physical activity for individuals in an outdoor environment. Skating can be done on streets, parks, skate parks, and on ice.
The skating equipment market is segmented on the basis of product type, channel, end-user, and region. On the basis of product type, the skating equipment market is classified into roller derby, artistic skates, outdoor skates, hockey skates, figure skates, bandy skates, touring skates, racing skates, recreational skates, double runner, clothing, blades, and others. Ice skating equipment has a significant share in North America and Europe. Based on channel, the segmentation of the skating equipment market comprises sports stores, specialty stores, franchised stores, and online. On the basis of end-user, the market is segmented into men, women, and kids. The skating equipment market is divided into five regions namely North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The demand for skating equipment is expected to rise due to rising attractiveness of skating in developing countries, trend of waterless figure skating rinks, and health and fitness related advantages of skating. Most of the developing countries in Asia Pacific have been rapidly promoting the sport at an international level. For instance, ‘The Ice Skating Association of India,’ and ‘Roller Skating Federation of India’ are some of the governing bodies for skating in India. Development of infrastructure for skating is driving individuals to indulge in the sport, which would in turn help the skating equipment market to expand in the coming years. Waterless figure skating rink is also known as synthetic ice rinks. This uses a polymer material (solid form) for skating and a normal metal-bladed ice skate. Skating is not popular amongst people as an outdoor activity or sport. However, the sport has been gaining prominence and is being followed as a fitness activity. Skating as a fitness activity provides several health benefits to the end-users. Skating can be used as a tool for cardiovascular workout, endurance and strength training to form strong muscles in the pelvic area and legs.
Furthermore, coordination and balance can be improved if a person practices skating regularly. All the above mentioned factors are expected to contribute to the growth of the skating equipment market. Differences in cultures and traditions in various regions such as North America, Asia Pacific, and Middle East & Africa could hinder the growth of the skating equipment market. Furthermore, factors such as high costs involved in development of skating infrastructure, critical weather conditions, and risk of injuries linked with skating might hinder the growth of the skating equipment market.
The skating equipment market is expected to show sustainable growth in the coming years. Some of the key players in the skating equipment market include K2 Sports Europe GmbH, EDEA Skates, Cougar, Paramount Skates, Riedell Shoes Inc., Dongguan King Line Sports Equipment, Powerslide, Roces Srl, Roller Derby Skate Corp, Risport Skates, Rossignol Lange Srl, Tecnica Group SPA, Sher-Wood Hockey Inc., Jackson Ultima, Tournament Sports Marketing Inc., Graf Skate, SP-Teri, and Rollerblade. The companies launch exciting offers and add new products and adopt new marketing strategies to remain competitive and maintain their customer base.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.