A shuttlecock is equipment used in the sport of badminton. It has an open conical shape embedded into a round base made of rubber. A shuttlecock is a small, light object with a rounded end to which real or artificial feathers are fixed, that is hit over the net in the game of badminton.
Greater awareness of badminton has led to rising sales of racquets, shuttles, and other accessories. Increasing number of badminton tournaments organized by governments of various countries to promote the sport is likely to fuel the demand for shuttlecocks during the forecast period. The market is further driven by the growing participation of women in sports and fitness activities. Moreover, surge in online shopping is a major opportunity for the shuttlecock market. Online portals such as Amazon.com and Snapdeal are expected to impact the growth of the shuttlecock market by offering numerous discounts and shuttlecocks in various ranges and colors. Local shuttlecock manufacturing companies are also offering their products through online portals at discounted prices to expand their customer base.
Growing media coverage during global sports events such as the Olympic Games and badminton tournaments motivates the youth to take part in these sports resulting in higher demand for shuttlecocks People these days are more health conscious due to lifestyle disorders and hectic work schedules. Most working individuals are opting for fitness regimens to remain active and healthy, and they invest considerable time and money in fitness and sports activities. Badminton is considered a good workout option and a recreational activity. This is expected to lead to increasing growth of the shuttlecock market during the forecast period. A recent trend witnessed in the shuttlecock market is incorporating LED features in the shuttlecocks in various colors to enhance the visibility to the customer.
Popularity of other games such as chess, table tennis, cricket, and football is hampering the growth of the shuttlecock market. Hectic lifestyle of people is also restricting the adoption of badminton as a sport, consequently impacting the shuttlecock market. In addition, expensive club memberships have minimized the registrations, thus hindering the growth of the global shuttlecock market.
The shuttlecock market can be segmented in terms of product type, distribution channel, end- user, and geography. Based on product type, the shuttlecock market is categorized into feather shuttlecocks and nylon shuttlecocks. On the basis of distribution channel, the market is fragmented into online and offline. Online channel is expected to dominate the market due to increasing adoption of digital technology and a wide variety of products offered by online vendors at discounted price. Based on end-user, the market can be segmented as professional athletes and non-professional players. Professional athletes sub-segment is expected to lead the market due to increasing popularity of badminton in Olympics coupled with the much awaited Tokyo 2020 and Summer Olympics 2020.
In terms of geography, the market is bifurcated into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific is expected to dominate the market in terms of share due to a large population in the age group of 18-35 and their interest in sports. The increasing issue of obesity in North America are attiring up the demand for shuttlecock market during the forecast period. Marquee championships such as the Uber Cup, Thomas Cup, and BWF World Championship continue to attract the market in Europe. In North America, increasing spending on sports goods to remain healthy and fit is helping the regional market gain remarkable growth.
The key players of the shuttlecock market are Yonex Co. Ltd., SOTX Sports Equipment, Shanghai Badminton Factory, Babolat, Kumpoo, Gosen Co., Ltd., Bedini, Kimoni International, Aisheng Co. Ltd, Murata Manufacturing Co., Ltd etc. Unorganized market players in Asia, mainly in China, are likely to dictate the market in terms of sales as they offer these products at reasonable rates.
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