Shortening Powder – Outlook

Shortening Powder is a solid dry powder used mainly in bakery and other food industry. Shortening Powder is an edible fat made out mostly from vegetable sources like soya bean or palm kernel. The use of shortening powder mainly originated from North America and slowly spread throughout the world. The dehydrated vegetable sourced shortening powder came in demand recently mainly because it gives those light, fluffy and flaky texture to the baked goods and it’s also a great way to incorporate fat into the diet. Shortening powder can also be used for frying when used in small amounts. It is a great ingredient for time-saving in cooking, also it’s enhances the overall texture of the food.

Shortening Powder – Market Dynamics

Longer shelf life of shortening powder is boosting its demand in future

Shortening Powder is basically an edible fat, it has not many great health effects but its demand is increasing in the market because of the surge in demand for bakery products among the millennials. Shortening powder works as a kind of catalyst in making the final look of the product more appealing. With the increase in the number of working urban couples, time management has become the priority of most people and they tend to look for stuff like shortening powder, which saves time in cooking and also gives the product a more finished look. It has a longer shelf life that can be kept in any dry place for years without much of maintenance making it a handy product. Hence, the demand for shortening powder is boosting up in the market.

Shortening Powder – Segmentation

Based on the source, shortening powder can be segmented as follows

  • Soybean
  • Palm
  • Others

Based on the end used, shortening powder can be segmented as follows

  • Food Processing Industry
    • Bakery
    • Snacks/Savory
  • Food Service
  • Household

Based on the distribution channel, shortening powder can be segmented as follows

  • Business to Business
  • Business to Consumers
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Online Retailers

Based on the region, the global shortening powder market can be segmented as follows

  • North America
  • Europe
  • South Asia
  • East Asia
  • Latin America
  • Oceania
  • Middle East & Africa

Shortening Powder Market – Key Players

The Shortening powder is a global market and manufacturers are present all around the world. Some of the key players in the shortening powder market are Augason Farms, Honeyville Inc, Cargill Inc, Archer Daniels Midland Company, DairiConcepts LP, Future Essentials, House Brand, Bluegrass Dairy & Food Inc, The J.M. Smucker co.  Bakersville India Pvt Ltd and few others.

Shortening Powder – Key Opportunities

The Shortening powder market is distributed globally and it is growing with time. Key players engaged in the expansion of this market promote the gluten-free shortening powder product as the trend for marketed healthy food is in great demand. The young urban population has a very unhealthy lifestyle and the consumers are always looking for a healthy alternative without compromising on the taste. The market is always open for innovation and varied options and consumers are not very reluctant in following the marketed healthy path. Hence gluten-free shortening powder with varied changes can make a great impact in the market which can trigger sales.

Shortening Powder – Regional Outlook

Shortening Powder has been very prevalent in the U.S. and the market has been growing in recent times at a very steady pace. On the other side, Europe is one of the biggest markets and manufacturers of shortening powder as a lot of Europeans love baked products and the use of shortening powder in most of their food is quite pronounced. The Shortening Powder market is stable and growing in Latin America and the Middle East, same for Africa. The most aggressive market of it is present in Asia and Oceania. The shortening powder market is growth is showing upward trends all over the world.

Shortening Powder – Covid-19 Impact

Almost all Food & Beverage industry got hit hard by the Covid-19 pandemic. The industry's revenue for the year 2020 decreased significantly compared last year’s revenue and the shortening powder industry is also nothing different from others in these terms. Due to the proper lockdown all around the world, the manufacturing, supply chain, and all were disrupted for months, also the demand decreased in those times. Post the first wave of the pandemic, the market slowly tried to get back on track but looking at the current scenario, the market is looking very grey and a lot of uncertainties are hanging around.

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Shortening Powder Market