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Shortening Powder – Outlook

Shortening Powder is a solid dry powder used mainly in bakery and other food industry. Shortening Powder is an edible fat made out mostly from vegetable sources like soya bean or palm kernel. The use of shortening powder mainly originated from North America and slowly spread throughout the world. The dehydrated vegetable sourced shortening powder came in demand recently mainly because it gives those light, fluffy and flaky texture to the baked goods and it’s also a great way to incorporate fat into the diet. Shortening powder can also be used for frying when used in small amounts. It is a great ingredient for time-saving in cooking, also it’s enhances the overall texture of the food.

Shortening Powder – Market Dynamics

Longer shelf life of shortening powder is boosting its demand in future

Shortening Powder is basically an edible fat, it has not many great health effects but its demand is increasing in the market because of the surge in demand for bakery products among the millennials. Shortening powder works as a kind of catalyst in making the final look of the product more appealing. With the increase in the number of working urban couples, time management has become the priority of most people and they tend to look for stuff like shortening powder, which saves time in cooking and also gives the product a more finished look. It has a longer shelf life that can be kept in any dry place for years without much of maintenance making it a handy product. Hence, the demand for shortening powder is boosting up in the market.

Shortening Powder – Segmentation

Based on the source, shortening powder can be segmented as follows

  • Soybean
  • Palm
  • Others

Based on the end used, shortening powder can be segmented as follows

  • Food Processing Industry
    • Bakery
    • Snacks/Savory
  • Food Service
  • Household

Based on the distribution channel, shortening powder can be segmented as follows

  • Business to Business
  • Business to Consumers
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Online Retailers

Based on the region, the global shortening powder market can be segmented as follows

  • North America
  • Europe
  • South Asia
  • East Asia
  • Latin America
  • Oceania
  • Middle East & Africa

Shortening Powder Market – Key Players

The Shortening powder is a global market and manufacturers are present all around the world. Some of the key players in the shortening powder market are Augason Farms, Honeyville Inc, Cargill Inc, Archer Daniels Midland Company, DairiConcepts LP, Future Essentials, House Brand, Bluegrass Dairy & Food Inc, The J.M. Smucker co.  Bakersville India Pvt Ltd and few others.

Shortening Powder – Key Opportunities

The Shortening powder market is distributed globally and it is growing with time. Key players engaged in the expansion of this market promote the gluten-free shortening powder product as the trend for marketed healthy food is in great demand. The young urban population has a very unhealthy lifestyle and the consumers are always looking for a healthy alternative without compromising on the taste. The market is always open for innovation and varied options and consumers are not very reluctant in following the marketed healthy path. Hence gluten-free shortening powder with varied changes can make a great impact in the market which can trigger sales.

Shortening Powder – Regional Outlook

Shortening Powder has been very prevalent in the U.S. and the market has been growing in recent times at a very steady pace. On the other side, Europe is one of the biggest markets and manufacturers of shortening powder as a lot of Europeans love baked products and the use of shortening powder in most of their food is quite pronounced. The Shortening Powder market is stable and growing in Latin America and the Middle East, same for Africa. The most aggressive market of it is present in Asia and Oceania. The shortening powder market is growth is showing upward trends all over the world.

Shortening Powder – Covid-19 Impact

Almost all Food & Beverage industry got hit hard by the Covid-19 pandemic. The industry's revenue for the year 2020 decreased significantly compared last year’s revenue and the shortening powder industry is also nothing different from others in these terms. Due to the proper lockdown all around the world, the manufacturing, supply chain, and all were disrupted for months, also the demand decreased in those times. Post the first wave of the pandemic, the market slowly tried to get back on track but looking at the current scenario, the market is looking very grey and a lot of uncertainties are hanging around.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Shortening Powder Market

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