Shisha Tobacco Market: Introduction:

Shisha also known as water pipe tobacco, argileh, maassel, hookah, or narghile in different region globally is a consumed for its relaxing and energizing effect. The shisha tobacco is molasses syrupy form of tobacco consumed through a water pipe or hookah and comes in different flavors. The shisha tobacco is consumed traditionally in Middle-East and southern region of Asia-Pacific. The shisha tobacco market is gaining popularity in North America and Europe region due to increased themed based café culture. The shisha tobacco market is expected to get driven over the forecast period resulted by the fact that it comes in different flavors which attract a large part of the youth population towards it.

Shisha Tobacco Market: Segmentation:

The shisha tobacco market is segmented on the basis of type, flavor, and distribution channel.

On the basis of type, the shisha tobacco market is segmented into strong, mild and light. The types are popular from user to user, new users prefer lighter or milder segment over the strong and stronger segment is preferred by the mature users. Over the forecast period, traditional regions are expected to get dominated by the strong segment and comparatively new regions are expected to get dominated by the mild segment.

On the basis of flavor, the shisha tobacco market is segmented into fruit, confectionery, spices, beverages, and others. The fruit segment and beverage are further sub-segmented into different types of major flavor use for shisha tobacco. The fruit flavor segment is expected to dominate the shisha tobacco market over the forecast period.

On the basis of the distribution channel, the shisha tobacco market is segmented into direct channels and indirect channels. The direct channels include the restaurants, bars, and cafes. The indirect channels are further sub-segmented into modern trade, specialty store, e-commerce, and other store formats. The direct channel is expected to dominate over the forecast period resulted by high consumption by the themed cafes and restaurants.

Shisha Tobacco Market: Region-wise Outlook:

Europe is expected to dominate the global shisha tobacco market over the forecast period followed by North America. Strong demand is anticipated from Middle-East and Africa region and Asia-Pacific region due to the presence of a traditional market for shisha tobacco. Latin America shisha tobacco market is also expected to grow significantly over the forecast period due to penetration of café culture in the region.

Shisha Tobacco Market: Drivers and Restraints:

The shisha tobacco market is expected to drive by the advent of theme cafes targeting young population. Also on a recent survey done by FDA shows 78% of the shisha tobacco user prefers it because of the attractive flavor offering which is absent in other tobacco related products. Internet of things has also increased use of shisha tobacco in the household.

The shisha tobacco market is expected to get restraint by the strict regulation produced by the regulatory authority in different regions due to the presence of carcinogens in the products over the forecast period.

 Shisha Tobacco Market: Key Players:

The global player for the Shisha Tobacco market are Fumari Hookah, Haze Tobacco, LLC., Tangiers Tobacco Ltd., Al Fakher Tobacco Trading, Starbuzz Tobacco Inc., Nakhla Tobacco, Social Smoke GmbH, Alchemist Tobacco Co., Afzal Shisha (Soex India Pvt. Ltd), and Argelini Corp.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Shisha Tobacco Market

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