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The global sexual wellness market has been growing at a phenomenal pace in the past few years due to rising number of adults in total population. Sexual wellness means attainment of physical, mental, and sexual prosperity by individuals. Items, such as, attractive lingerie, condoms and contraceptives, individual ointments, sex toys, and others, for example, testing cards and pregnancy testing units, sexual improvement supplements, sex diversions, and vaginal sexual wellbeing items, which ensure security and joy of sexual experiences, are viewed as sexual health wellness items. Global health organizations and efforts of voluntary organizations for the betterment of women health in underdeveloped countries are also stoking the demand for sexual wellness products, especially sex toys. These organizations conduct adult health awareness workshops periodically for preventive care. In addition, modern lifestyle and personal and health awareness have also been key factors behind the growth of the global sexual wellness market. 

Interest for sexual items from the growing economies, growing e-commerce retailing, rise in incidence of AIDS/HIV and STDs, and increase in awareness regarding sexual health items are pushing strong market development. Moreover, creative condom outlines and silicone-based ointments are picking up the trend, developing interest of women in buying such products. These are the significant patterns seen in the current market. However, undesirable reactions due to presence of harmful chemicals in items, reservations and societal hindrances, imitation of products, and accessibility of substitutes for condoms are the challenges faced by the global sexual wellness market. 

The global sexual wellness market can be segmented on the basis of product type, distribution channel, and region. Based on product type, the global sexual wellness market can be divided into contraceptives, condoms, sex toys, lubricants, sexual enhancement supplements, and others. Among these segments, sex toys has gained the dominant share of the sexual wellness market during the current year. The segment is likely to retain its leading position in the market during the forecast period owing to increase in acceptance and availability of the product in the market. Sex toys are also available with different branding concepts and packaging art, with manufacturers putting their logos and brand names on the products. Also, the latest introduction of sex toys, which are waterproof and can be used in the bath tub, has boosted the market for sex toys, globally. In terms of distribution channel, the sexual wellness market can be classified into hospital pharmacy, retail pharmacy, and online pharmacy. The retail pharmacy accounts for the leading share of the sexual wellness market due to the preference of customers for buying equipment from retail pharmacies which are easily accessible. 

Geographically, the global sexual wellness market can be distributed into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to remain the leading market for sexual wellness globally, followed by Europe, due to increase in awareness about sexually transmitted diseases (STDs) and rising prevalence of sexual dysfunction cases in the region. The sexual wellness market in Asia Pacific is estimated to grow rapidly during the forecast period owing to increase in use of sexual wellness toys in the region. Increase in patient population and advancement in health care facilities are also fuelling the growth of the market in Asia Pacific.

Major players operating in the sexual wellness market include Fuji Latex, Ansell, Doc Johnson, BioFilm Inc, The Female Health Company, Church & Dwight, Raymond Group, Mayer Laboratories Inc., Kheper Games, HLL Lifecare, Intimate Organics, Vee Excel Drugs and Pharmaceuticals, LoveHoney Pjur, Mankind Pharma, Reckitt Benckiser Group, and Trigg Laboratories.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Sexual Wellness Market

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