A service delivery platform (SDP) denotes a set of hardware and software components, which help in creating, delivering, and managing services offered over a telecommunications network. SDP is commonly used in the context of telecommunications, but it can be applied to any system that provides a service including voice over internet protocol (VOIP) telephone, internet protocol TV, internet service, or SaaS. SDP is a framework that is oriented to multiple networks, supports a variety of applications, and delivers comprehensive services to users. SDPs require integration of IT capabilities and the creation of services that cross technology and network boundaries and provides a platform for session control, service creation, protocols and execution to the end users. This system serves both individual customers as well as business organizations.

With telecom operators facing challenges in the form of falling average revenue per user in both fixed line and mobile networks, operators are focusing on offering a wider range of value added services to customers. Telecommunication industry has incorporated this solution to develop & deploy converged multimedia services such as audio/video conferencing, thereby expanding range of services offerings. For instance the emergence of application stores, to create, host, and deliver applications for smartphones has focused on SDPs as a means for communication service providers (CSPs). SDP acts as middleware platforms and provides an optimized service exchange between facility providers, telecom network operators, content providers and the consumers. This also aids facilitate reduction in operational cost and in lowering time-to-market of new services. Reduced marketing time and an increase in market penetration are supposed to open up ample opportunities to the industry participants. Machine-to-machine and cloud computing are some new areas that open up new emerging opportunities to service providers.

Service Delivery Platform (SDP) is an enterprise application implementing service oriented architecture (SOA) concepts, which is a component model linking services by a contract between services through well-defined interface.

Global service delivery platform market is expected to make steady growth during the coming few years, which is a vital sign for the existing as well as potential businesses. Every sector witnessed stiff competition among industry participants, which resulted in vendors investing heavily in developing better delivery platforms. Popularity for several other communication platforms, growing need for data transfer and content related facilities via several communication modes, is expected to propel the market growth over the forecast period. Rising demand, constantly evolving technology, growth in the emerging markets and growth in wireless deployments sector due to rise in smart device usage, are some major drivers for the industry.

High initial investment cost is expected to hinder the industry growth. Moreover, security concerns are anticipated to have an adverse impact on the industry demand. Performance related complexities among vendors are scheduled to restrain the production growth shortly.

The global market for service delivery platform market is segmented on the basis of services, software and geography. The services can be further classified as consulting and integration. On the basis of Sub segments the market can be segmented into telecom application servers, mobile content management and delivery, policy management, subscriber data management Moreover, on the basis of geography the global market is classified into North America, Europe, Middle East and Africa, Asia Pacific and South America.

North America is expected to dominate the market, due to the constant research and development initiatives along with increased implementation. Emerging countries of Asia Pacific and Central & South America are expected to experience rapid growth in IT and telecom sectors due to brisk industrialization & urbanization.

Key vendor in the service delivery platform market includes Alcatel-Lucent, Amdocs Inc., APEX Communications, Broadcast Inc., CA Technologies Inc., Comverse Inc., Hewlett- Packard Development Company Ltd., Oracle Corporations, Tata Consultancy Services Ltd., Nokia Siemens Network, Telenity, ZTE Corporations, Viaccess-Orca, Opencloud, Aepona, Ericsson and Huawei among others.

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