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SEO stands for ‘search engine optimization.’ It is a process of maximizing the number of website visitors by ensuring that the site or content appears high on the list of all the results returned by the search engine. Organizations invest substantial sums in search engine optimization (SEO). It is an important and effective marketing strategy as it exceptionally helps in creating business visibility and in shaping the brand image. SEO is popular among organizations since it provides business credibility and has a great return on investment (RoI) in advertising. Organizations have dedicated SEO departments which monitor and manage the traffic.

The SEO process is complex and time consuming since it requires in-depth research for aiming the right keywords which in most cases is tedious, slow, and prone to errors. SEO software has been created in order to eliminate such complexities. The software is a comprehensive suite that lets the organization identify, analyze, and organize keywords and therefore plan strategies to improve search ranking. SEO software eliminates the tedious job of manual keyword research. It therefore provides quicker and more accurate keywords for search optimization. SEO software has several benefits and the most important ones are the fact that it drives more traffic and profits to the organization, SEO software allows for more targeted keywords. The software helps in discovering long tail keyword sets and provides a good match of keywords based on the relevance, value, competition, and other metrics. The software automates the keywords search process in large numbers and therefore helps reduce the overall time dedicated to keyword search. There are some SEO solutions that provide content ideas. The solution provides topic suggestions based on popularity and relevance.

SEO software has a number of functionality or types that makes it a comprehensive solution. The keyword tool is the fundamental function of SEO software which lets the organization mine large number of keyword for search. There are a number of free keywords tools available in the market such as Bing - Keyword Research Tool, and keyword.io among others. Ranking tool is another functionality or type of SEO solution that tracks search result ranking for each of the targeted keyword words and phrases. An example of this solution is SEMrush. SEO software related to website audit type helps to identify SEO concerns and suggests solutions for the same. The website audit tool analyzes the website content as well as technical element of SEO in order to identify problems such as missing keywords, wrong meta description, or any broken links. The content tool in SEO focuses on content of the website. It suggests topics based on the requirement and popularity. MOZ Local is one such solution developed by Moz, Inc. that helps in content creation. The technical tool manages the technical framework of the website. This includes Java scripting execution, image compression, and HTML compression among others. Examples of such tools available in the market are HTML compressor and TinyPNG among others. Accelerated mobile page (AMP) testing helps in quick page upload on mobile devices. The SEO solution tests the AMP page to identify issues in it..

The SEO software market is largely driven by the growing need for time efficient search engine optimization process. Additionally, continuous deployment of such solutions among organizations is also driving the overall SEO software market.

The SEO software market can be segmented on the basis of SEO software type and region. The type segment can be sub-categorized as keyword tool, ranking tool, website audit tool, content SEO tool and others. The regional division includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key Players in the market includes HubSpot, Inc., Moz Marketing Company, WordStream, SEMrush, Link-Assistant.Com, NinjaCat Inc., AgencyAnalytics Inc., SE Ranking Limited, Noble Samurai, and Pro Rank Tracker.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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