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Self-adhesive labels are a specialized type of label that are applied to packaging. These labels display the necessary information about the product. Self-adhesive labels are multilayered system that contains information printed on its surface. The layers typically contain release liner, an adhesive layer, and face material. The release liner is made up of silicone-coated paper or plastic. Several packaging applications use self-adhesive labels to display information, which promotes awareness about the product’s brand. Important contents such as barcode, product description, track and trace coding, and authentication coding are conveyed using self-adhesive labels. Furthermore, self-adhesive labels add a decorative look, thus increasing customer attention and brand recognition. Self-adhesive labels are printed using laser printer and inkjet printer photocopiers. Self-adhesive labels are also referred to as pressure sensitive labels as they adhere to the surface when pressure is applied. 

Self-adhesive labels are available in the market in different forms based on nature of application. Depending on the lifespan of labels, self-adhesive labels are of two types: temporary or removable and permanent. Temporary or removable self-adhesive labels are primarily used as price tags or advertisement materials. Permanent self-adhesive labels are extensively used in electrical and electronic appliances, HVAC, etc. On the other hand, based on chemical properties of the coating, self-adhesive labels are classified as acrylics, vinyl, polyurethane, epoxy, and elastomers. The appropriate form or type of self-adhesive labels can be selected depending on various factors such as surface texture, environmental conditions, durability and performance, and size and shape of label. 

Self-adhesive labels have enormous usage in various packaging applications. Consumer goods is the largest end-user of self-adhesive labels. The home and personal care industry also significantly makes use of self-adhesive labels in packaging. Furthermore, these labels have potential use in food & beverages and pharmaceutical industries. In addition, they are widely applied in industrial labeling.

The global market for self-adhesive labels has significantly expanded in the past few years. Substantial growth in the e-commerce industry has fueled growth of the self-adhesive labels market in the recent past. Steady market growth is expected to be witnessed in the near future. North America dominated the market for self-adhesive labels in the past few years followed by Europe. These two regions are expected to project a mature market for self-adhesive labels in the next few years.

However, Asia Pacific is projected to be the fastest-growing market for self-adhesive labels in the near future. Potential growth in end-user industries in developing countries of Asia Pacific such as China, Japan, India, and South Korea is anticipated to drive demand for self-adhesive labels in the next few years. Latin America and the Middle East & Africa are estimated to build an emerging market during the forecast period due to rising demand for self-adhesive labels in the packaging industry. 

Increased per capita income in developing countries of Asia Pacific has driven purchasing capacity of consumers in the recent past. Consumer awareness is also increasing in developing regions, seeking detailed description about the product. Such factors are estimated to fuel demand for self-adhesive labels during the forecast period. Furthermore, growth in the e-commerce industry in emerging markets of Latin America and the Middle East & Africa is likely to chiefly propel the self-adhesive labels market during the forecast period. However, raw materials required for self-adhesive labels are priced higher as compared to wet-glue labels. This, in turn, is likely to hinder the market growth. 

Some of the key manufacturers of self-adhesive labels include 3M Company, Americk Systems Labelling, Avery Products Corporation, Constantia, ETIS Slovakia, a.s., Flexibles Group GmbH, Müroll GmbH, Royston Labels Ltd., S&K LABEL spol.s r.o., SVS Etikety, Torraspapel Adestor, and UPM-Kymmene Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Selfadhesive Labels Market

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