Product counterfeit has become a matter of concern for brand owners as well as brand marketers, with approximately 5-7% of all world trade is affected by counterfeiting and tampering. Therefore, for big brands, fraud and counterfeit mitigation is no longer optional and has become a very important parameter to maintain its brand image and protect its customer. The Food and Beverages, Pharmaceuticals, consumer electronics, and high-end cosmetics are a few segments where demand for the security labels is the highest. In addition, today’s consumer also likes to be informed and needs protection against any false information regarding the product they consume or purchase.  All these factors along with the growth in the overall packaging industry drives the demand in the Security labels Market.

Security Labels Market Dynamics:

The growth in food and beverage industry driven by the rise in demand for packaged goods is the key factor contributing to the growth in demand for security labels market. Additionally, the growth in the electronic industry, pharmaceutical industry, rising manufacturing activities also fuels the growth in the security labels market. This is further backed by the increased technology investments by the manufacturers in the packaging industry. The manufacturers in the security labels market operate in a competitive industry, due to which they keep on improving their current offerings and developing new products. This factor together with increase in government regulations to overcome counterfeits and thefts provides growth opportunities in the security labels market.

One of the trends in the security labels market is the increasing dominance of smart labels as compared to the conventional bar code data. The smart labels are like a slip for identification that offers advanced technologies with real time tracking. Meanwhile, the lack of any constant standard acts as a key restraining factor for the growth of the global security labels industry. 

Security Labels Market Segmentation:

On the basis of Identification method, the global Security Labels Market is segmented into:

  • RFID
  • Bar code
  • Holographic

On the basis of application, the global Security Labels Market is segmented into:

  • Food & Beverages
  • Beauty and Personal Care
  • Pharmaceuticals & healthcare
  • Consumer durables
  • Chemical Industries
  • Clothing & accessories
  • Others

On the basis of form, the global Security Labels Market is segmented into:

  • Reels
  • Sheets

Security Labels Market - Regional Outlook:

Geographically, the Security Labels Market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and Middle East & Africa (MEA). North America is expected to witness high growth in demand for security labels market due to rising theft issues and growth in the packaging industry in the region. Moreover, recent U.S. initiative by U.S. legislators to pass a bill mandating a tracking methodology to monitor the authenticity of prescribed drugs might further boost the demand for security labels markets in the region. The Europe market is projected to register healthy growth in the security labels market as consumer demand for secured packaging is rising rapidly in the region. Moreover, Asia Pacific is expected to witness the highest growth in the forecast period primarily driven by high demand from developing economies like India and China. The growing manufacturing activities, rising population, increasing disposable income, increasing GDP, all these factors create opportunity for growth in the developing economies. MEA is expected to witness a moderate growth in the security labels market.

Security Labels Market - Key Players:

Some of the leading players identified across the globe in the Security Labels Market are: 3M Company, Honeywell International Inc., UPM Raflatac Ltd, Avery Dennison Corporation, CCL Industries Inc., Tesa SE, Security Labels International, Group DC, Colour Data UK Ltd

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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