Get In Touch

The World Wide Web has emerged as a powerhouse of information, and this factor has brought search engine marketing (SEM) under the spotlight of attention. Presence of a seamless industry for search engine optimization (SEO) has supported the popularity of search engine marketing (SEM). Furthermore, the quest of multinational companies to become more searchable, reachable, and visible across the web has generated fresh revenues in the search engine marketing (SEM) market. With growing relevance of digitalization, companies and firms cannot do without a dedicated website. This factor, coupled with advancements in website analysis tools, has impelled the growth of the market. The ever-expanding size and scope of the world wide web shall play a defining role in market growth.

  • Online marketing has become the catchphrase of all major organisations, companies, and entities. These entities resort to a range of strategies including search engine optimization, web management, paid promotions, and web campaigns. This factor has enabled market vendors in capitalising on the needs of the end-users. The consumer base of the global search engine marketing (SEM) market is set to expand in the times to follow.
  • The need for increasing the reach of web content has also emerged as an important driver of market demand. The web is optimized for key words and phrases that get higher traction from the viewers. Therefore, the global search engine marketing (SEM) market holds relevance for the marketing domain of large firms. The market shall trace an upward trajectory of growth and advancement in the times to follow.
  • The search engine marketing (SEM) market in North America and Europe has gathered momentum in recent times. The seriousness of companies in these regions to use online marketing as an efficient tool shall usher an era of stellar growth within the overall market. The Asia Pacific search engine marketing (SEM) market shall also draw inspiration from the strategies of other regional players.

Search Engine Marketing (SEM) Market - Overview

Internet has now become an important part of human life, it has connected individuals worldwide through social media, e-mail and exchange of information. Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and traffic on search engines. Basic purpose of SEM is to improve website’s ranking on various search engines such as Google or Bing. SEM is very broad term which refers to number of different activities including search engine optimization (SEO), search retargeting, and social media marketing. During the recent years, SEM has become popular with the rising number of Internet users around the globe and numerous IT and non-IT enterprises aiming to expand their business by strong Internet marketing. SEM helps an organization to gain return over investments (ROI) by enabling proper search engine marketing strategies. 

Search Engine Marketing (SEM) Market - Trends and Opportunities

Information seekers and Internet shoppers prefer using keyword searches for getting desired result, thus, by using the keywords which are commonly used by individuals an organization can increase its visitors substantially. A keyword search deals with fetching the popular search terms in order to carry search engine optimization (SEO) of content on any site, thus helping them to rank higher in search results, this also helps to drive amount of activity on the site. Search through keyword is a step that cannot be ignored because it sends right kind of visitors to a site by simply using the right keywords, thus an enterprise can increase its possibility of turning traffic into revenue. SEM benefits organizations in increasing presence over major search engines and provides another channel to promote the brand and company. This also allows an organization to speak directly, openly and honestly to its customers. SEM helps in maintaining competitiveness in the search engine marketing (SEM) market enabling an organization to stay on top.

Search Engine Marketing (SEM) Market - Segmentation

Although SEM drives the business and creates opportunities for site traffic conversion. SEM results take time, thus delaying the time to get an ROI. Furthermore, lack in control over optimization due to continuous changes made into algorithms affects the ranking, creating need for continuous revision of SEM strategies. For companies with small budgets it is not always possible to formulate new strategies, which is hindering the growth of the search engine marketing (SEM) market.

There are many new features that companies are looking forward to integrate in their SEM strategies. Video advertising, the incorporation of YouTube advertisements in Google AdWords and YouTube shopping advertisements are some of the key trends in SEM. Video advertising is anticipated to stay an important element of SEM during the coming years and interactive advertising, which enables user to test an application or perform another interaction is expected to gain increasing traction during the coming years. Furthermore, mobile is expected to be future of computing, hence website owners have optimized their websites for mobile devices which will give rise in demand for specialized mobile device SEM services during the coming years.

Search Engine Marketing (SEM) Market - Key Players

With the rising number new entrants in every industry, the companies are focusing on provision of new competitive SEM strategies to promote their company. Some of the SEM vendors include 360i, WordStream, Google Inc., Analytix, Screaming Frog Ltd. and Internet Marketing Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 

TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Search Engine Marketing Market

Pre Book