Software-defined branch or SD branch is an architectural solution that enables enterprises to effectively streamline their WAN and branch by combining the networking and security functionalities into a consolidated software platform with several sets of IP services. The deployment of SD-branch eradicates the need for deploying multiple hardware appliances and related software packages. SD-branch provides a complete set of integrated networking solutions, including Ethernet, routing, SD-WAN, and Wi-Fi. It also offers security solutions such as firewall, web-gateway, IPS etc.. Enterprises can easily deploy SD-branch to solve complex WAN and branch architectural challenges. Deployment of SD-branch offers various benefits such as cost reduction, simplified management, improved IT agility, and a more secure branch.

SD branch solutions drastically reduce the total cost of ownership (TCO). By standardizing software and commodity hardware instead of proprietary networking and security solution, end-users can drastically reduce infrastructure capital expenditure (CAPEX). Additionally, end-users can reduce their operational expenses (OPEX) by reducing branch office truck rolls and limiting the use of the help-desk. The deployment of SD-branch solutions increase IT agility. End-users can establish and start operating SD-branch architectural solutions quickly. As a result of quick deployment, a significant amount of time is saved.

SD-branch solutions also lead to improved application performance and better security. Applications or apps have become such a vital part of any enterprise operation, that poor performance of apps or downtime across WAN can severely impact employees’ productivity. SD WAN, one of the components of SD-branch, can categorize applications and easily plot them to the most suitable connectivity solution in order to improve the applications’ performance. SD-branch also simplifies the support and overall operation. It reduces the time required by the IT team to operate and manage networking and security services, thereby reducing the operation expenses to around 50%.

The SD-branch market is driven by an increase in demand for SD-branch among enterprises of various sizes. The increase in demand is largely due to several benefits that the solution offers at the operational level. SD-branch is the advance form of SD WAN. Nowadays, SD-WAN has become an integral part of every branch office architecture. This is paving the way for SD-branch deployment. However, the major challenge in the market is related to management and governance. The technical difficulties associated with SD-branch is anticipated to hinder the SD-branch market in the coming years. Other challenges to the SD-branch market are the low level of awareness about SD-branch architecture and the unwillingness to migrate to SD-branch. Since the market is competing with other adjacent markets including SD-WAN, branch Wi-Fi, and network security, the migration to SD-branch among enterprises is expected to take time. The migration to SD-branch is largely about simplification and consolidation of the discrete branch network functionality. Therefore, the migration would be largely due to the need for a centralized operation. The solution to the challenge of lack of awareness about SD-branch or hesitation in migration to this architecture could be various pilot projects. IT firms can gain expertise by running small pilot projects on SD-branch technology.

The SD-branch market can by segmented based on enterprise size and region. Based on enterprise size, the SD-branch market can be categorized into small enterprises, medium enterprises, and large enterprises. In terms of region, the SD-branch market can be classified into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The SD-branch market is currently in the nascent stage and is expected to gain momentum by the end of 2018.

 Key players operating in the SD-branch market are Cisco Inc., Cradlepoint, Inc., Riverbed Technology, Versa Networks, Aruba Networks, Citrix Systems, Inc., Talari Networks and VMware.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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