Satellite-based Earth Observation (EO) is a process of using remote-sensing technique to gather information on the chemical, physical and biological aspects of the earth system. This technique allows the measurement of geophysical parameters of the earth from the orbit with the use of cameras and sensors. The gathered information can be effectively used to monitor and predict cloud cover and climate patterns, detect and assess damage during floods, tsunamis, and other natural disasters, agricultural and usage, petroleum and mineral deposits, availability of water sources. It also facilitates the management of earth’s natural resources in a resourceful manner. The satellite-based earth observation industry is witnessing an impressive growth, with around 260 satellite launches expected over the next decade.
 
One of the main drivers in this market is the technological improvements in satellite imagery. Advanced image-enhancing equipments such as high-resolution cameras, and advanced remote-sensing technology have improved the quality of satellite-based earth observation images. This data is shared from various satellites and accordingly used by defense, science, research and development organizations, and private users. The U.S. based earth observation satellite operators GeoEye and DigitalGlobe, along with Europe-based SPOT Image share more than 60 % of the total revenues from commercial data sales. 
 
The challenge for the imagery market is the initial high investment cost. Moreover, other challenges arising due to the incoordination among different databases still persist due to the isolation of various satellites from one another. All these challenges are expected to be resolved by the much anticipated technology together developed by the new upcoming formation ‘Group on Earth Observation System of Systems’ (GEOSS). This is a system of systems that will link the existing and the upcoming observing systems around the globe and fill in the loop holes of uncommon technical standards seen in the development of new observing systems. 
 
It will offer a single internet access point to all the users seeking EO data from existing data bases as well as the new up-to-date portals, thus, making the information and analysis to flow directly to the users across various domains. Demand for EO data is increasing from users such as surveyors, farmers, miners, fishers, engineers, and others decision makers, to pursue their business objectives. This technology is also expected to fuel growth for earth observations market in other areas such as land management, natural disaster response, insurance, real estate and tourism industry. Increased demand for EO data from public entities and private companies such as Google, Inc. for its use in mapping and location based services is further expected to stimulate the earth observations market growth.
 
Demand for satellite-based earth observation market will be high from developing countries such as Vietnam, Malaysia, Kazakhstan and South Africa who would be widening their native autonomous capabilities in the near future. United States, Europe, China and India are all important operators of remote sensing satellites. Leading operators and service providers in these regions are partnering with Geographic Information System (GIS) companies and manufacturers of mobile devices to provide individual consumers with advanced information products and services. Initiatives taken by the government to embrace EO, in addition to the collaboration among operators to expand their capabilities by means of technology transfer would be the major driving factors in the satellite-based earth observation market. 
 
With booming demand anticipated equally for complex and economical EO missions, the manufacturing and launch industries are likely to profit from the significant returns. Major trend is seen in increasing use of satellite-based earth observations in Maritime surveillance, for its ability to rapidly evaluate situations during extreme weather conditions and in war-time crisis. The key vendors include: Dettwiler & Associates Ltd., Deimos Imaging S.l., Skybox Imaging Inc., ImageSat International, PlanetIQ and Rapid Eye A.G.
 
This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 
  • North America 
  • Asia Pacific 
  • Europe
  • Rest of the World  
This report provides comprehensive analysis of 
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 
 
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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