Sandalore (sandasweet) is a synthetic odorant in liquid form, which was first developed and trademarked in the 1970s by Givaudan, a Swiss manufacturer of flavors, fragrances, and cosmetic ingredients. Since then, several generic versions outside of the Givaudan trademark have been developed and sold across the world. It has odor similar to that of sandalwood and is a powerful, diffusive, and extremely tenacious product. When used along with Ebanol and other sandalwood odorants, it acts as an effective substitute for sandalwood. It is most commonly used in perfumes to lend them rich, warm, and natural sandalwood character.
The most useful properties of Sandalore include solubility in alcohol, insolubility in water, and high boiling point and molecular weight. This helps Sandalore offer volume and substantivity to various products. This makes it a useful ingredient in emollients and skin-cleaning agents. In fact, the list of its applications includes anti-perspirants such as deodorants, creams and lotions, talcum powder, tablet and liquid soaps, shampoos, hair conditioners, bath and shower gels, liquid detergents, detergent powders, fabric softeners, pot pourri, and incense. Sandalore is added to these products in various quantities and the global Sandalore market can be segmented according to these quantities, the minimum being around 0.1%, an average 1% and a maximum of 10% usage in the products. The market can also be segmented by the end-user industries of personal care products, cosmetics and toiletries.
However, recent experiments have revealed other potential uses of Sandalore apart from perfumes, personal care products, and cosmetics. More specifically, in case of organ cultures prepared from human skin, it enhances epidermal wound healing. Sandalore also has a positive effect on cell migration and proliferation. These effects were unique to Sandalore and were not seen in case of natural sandalwood oil or other synthetic sandalwood odorants. These experiments lead to a possibility of the future use of Sandalore in the medical sector.
There exist no significant challenges or problems associated with Sandalore, except the occasional irritation to eyes, skin and respiratory system. This means that its economic outlook is highly good. Also, the ingredient has been present in the market for a long time and the market’s familiarity with its properties continues to help its growth. It is also important to note that newer applications of Sandalore are likely to be developed or discovered, which is likely to drive the global market for Sandalore in the next few years. However, in the near future, the global Sandalore market would be inextricably tied to perfumes, personal care products, and cosmetics industries. These industries are expanding at an average annual rate of around 5%. This is an indicator of the growth that the market players can expect. The increasing disposable income of people in Asia Pacific and Latin American regions is especially driving the consumer products industry. This, in turn, is fueling the market for Sandalore in these regions. In other words, the Sandalore market will be driven by developing nations in the near future, rather than developed nations. As such, the global Sandalore market can also be segmented by regions which include North America, Europe, Latin America, Asia Pacific and Middle East and Africa.
On the other hand, the supply-side market for Sandalore is more competitive. As the compound was developed nearly four decades ago, the market does not lack suppliers. In terms of the number of suppliers, Asia Pacific marginally leads the global market. However, suppliers are generally evenly spread across the world. Some of the well-known suppliers of Sandalore include A.C.S. International (Germany), Associate Allied Chemicals (India), Azelis (Europe), Berjé and Parchem (the U.S.), Indukern F&F (Spain), Lansdowne Chemicals (the U.K.), and Nanjing Kaimubo and Shanghai Jiulin Industrial Co., Ltd. (China).
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.