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Salsify (Tragopogon), is a group of flowering plant species in the sunflower family. It is also known as goatsbeard. Although, Salsify is a native of Europe and the Middle East, but is now available through its various species across many parts of the world including North America and Australia. Salsify is basically grown for its decorative flowers, eatable root vegetables, and medicinal properties. The commonly used species of Salsifies are the purple salsify (Tragopogon Porrifolius) and black salsify (Scorzonera hispanica) which are also known as oyster plant due to the oyster like a flavor of their cooked roots. Salsify is a prominent dietary source of inulin, rich in potassium, low in sodium content and offers the good amount of protein. Salsify is beneficial due to its ability to lower blood pressure, boost the immune system, increase circulation. Salsify is a form of prebiotic fiber and thereby backs to a healthy digestive system and body metabolism; it also kindles hair growth. It creates a positive impact on bone mineral density. 

Salsify Market Segmentation

Salsify market is segmented by species, form, distribution channel and region. By species, it is segmented as black salsify (Scorzonera hispanica), purple salsify (Tragopogon Porrifolius) and yellow salsify (Tragopogon dubius). The black salsify species being more widespread and shared in use with a fleshy interior of the root being eatable as cooked vegetable.

By form, Salsify market is segmented as; fresh, frozen, and canned. The frozen and canned cuts of Salsify root vegetables are commonly available across the European countries in the supermarket's chains such as Waitrose, Tesco, and others.

By distribution channel Salsify market is segmented as; convenience stores, modern trade, and online retail. The significant share of revenue being driven by modern trade, whereas the online retail is expected to gain momentum shortly due to the less availability in a retail market outside the Europe.

By region, the Salsify market is segmented into Europe, Middle East & Africa, North America, Asia Pacific and Latin America. Europe with its high share in Salsify consumption attributed to high-level salsify availability in the region. It is commonly consumed as vegetables in countries such as Germany, Belgium, the Netherlands and other Southern European and Middle Eastern countries and is also enfranchised in the U.S. due to the medicinal/herbal usage of yellow salsify which is also known as western salsify.

Salsify market Global Market Trends and Market Drivers:

The growth of herbal healthcare market remains persistent due to its appeal as healthy and safe to use products. The sedentary lifestyle among people is creating an ever increasing demand for health and wellness promoting natural remedial products. Salsify with its natural ability to lower blood pressure and its beneficial impacts on liver and gallbladder related issues has propelled its importance among consumers suffering from stomach and liver related diseases. Salsify is a significant source of iron, potassium, calcium, manganese, phosphorous, magnesium, and copper, as well as vitamins including ascorbic acid, pantothenic acid, thiamine, riboflavin, folate, and vitamin B6. Salsify also has significant amounts of dietary fiber, protein, and inulin. The rising awareness of Salsify’s nutritional and herbal benefits among health-conscious consumers, urge for natural food intakes and acceptance of multi-culinary tradition across the globe is driving the market for Salsify on only in Europe but in other parts of the world. However, the ideal climate conditions required for the cultivation of Salsify is not suitably available across many regions of the world except for few southern European and Middle Eastern countries. This nature-based obstacle is anticipated to affect the natural cultivation of Salsify.

Salsify Market Key Players:

The suppliers of Salsify in the market are spread globally. The key players in salsify market are Alys Flower, Suttons U.K., Fine Food Specialists, CN Seeds Ltd., Natora, and Bonduelle.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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