Sales intelligence solutions is a necessary tool for any competent business in a marketplace. These tools have the capacity to collect accurate data through research, actionable and predictive intelligence, and integrations and utilize it to address challenges in terms of sales and marketing. Use of sales intelligence tools can help identify profiles of ideal customers and categorize and rank accounts and contacts of potential customers. This helps prioritize a list for campaigns. These tools can also be useful for marketing events. Certain platforms have mapping tools that help in pinpointing where, geographically, the most perfect prospects are situated. Hosting an occasion in a location near to these contacts can offer better presence and high-quality leads to sales teams. With sale intelligence solutions, one can recognize an attendee’s role in an organization. Thus if one event lead is not available, it can track the reporting structure to follow those who have the authorization.

One of the driving factors for the sales intelligence solutions market is that these solutions help target high-value accounts based on specific needs and preferences and produce higher-quality leads. This is anticipated to boost the market during the forecast period. In addition, sales intelligence solutions offer high user engagement due to their easily customizable user interface. They also provide clear visibility into critical sales data including depletions, retail account depletions (RADs), shipments, points of distribution, accounts sold, distributor inventory, velocity of sales, etc. Several sales intelligence platforms mix with other tools in the stack such as marketing automation, CRM, applicant tracking systems, and sales development, which makes SaaS handling proficient and synergistic. Several sales intelligence solutions automatically sync, enrich, and append the data when new information becomes available and the database expands.

The global sales intelligence solutions market can be segmented in terms of deployment, application, enterprise size, industry, and geography. In terms of deployment, the sales intelligence solutions market can be divided into cloud and on-premise. Based on application, the sales intelligence solutions market can be divided into sales and business development, account and relationship management, and marketing & analytics. Based on enterprise size, the sales intelligence solutions market can be bifurcated into small and medium enterprises and large enterprises. The small and medium enterprises segment is projected to expand at a rapid pace during the forecast period. In terms of industry, the sales intelligence solutions market can be divided into banking, financial services and insurance; government; hospitality; retail & e-commerce; IT & telecommunication; manufacturing; transportation & logistics; and others. The retail & e-commerce segment is estimated to dominate the market during the forecast period, as usage of sales intelligence solutions is higher in the retail & e-commerce sector.

Based on geography, the global sales intelligence solutions market can be divided into North America, South America, Asia Pacific, Europe, and Middle East & Africa. The sales intelligence solutions market in North America is projected to expand at a significant pace during the forecast period. Asia Pacific is expected to be a lucrative sales intelligence solutions market in the near future, led by the wide client base and rapid digitization in the region. Continuous technological advancements in various sectors, growth in infrastructure development in different countries in Southeast Asia, and increase in foreign investments are estimated to drive the market in Asia Pacific in the near future.

Key players operating in the global sales intelligence solutions market are focused on providing solutions as per client requirements, for example, implementation of different technologies and upgrade and expansion of the existing systems. The global sales intelligence solutions market is characterized by presence of several key players. Major players compete with each other in terms of price and quality of their products. Major players operating in the global market include EverString Technology Inc., D & B Hoovers, Oracle Corporation, Growbots, Inc., Artesian, and ZoomInfo.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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  • Market size
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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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