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Rye Flour: Market Outlook

Increasing demand for specialty flour is anticipated to fuel the market prospects for rye flour in foreseeable future. The rye flour market has witnessed significant growth in recent years and is expected to grow significantly during the forecast period. Rye is identical to wheat in shape but is larger in size. The colour ranges from yellowish brown to greyish black. Rye flour is a good source of antioxidants & nutrients, due to the high concentration of iron and dietary fibres. Rye is favoured over wheat in cold areas as rye grain can be produced under mixed climatic conditions, whereas wheat requires dry & warm weather. The colour of the flour depends upon the amount of bran remaining in the flour after processing. The more of the bran left, the darker the meal. The bran layer contains more nutrients, which boosts the nutritional value of the flour. Therefore, consumers prefer a dark variety, owing to its nutritional and health benefiting properties. Rye flour includes less gluten than wheat and barley when used for baking. Gluten in rye is weaker at collecting bubbles and less flexible during the baking process to create less airy bread. Some of the most significant nutritional benefits of rye flour include its potential to help fight cancer, weight gain, diabetes, cardiovascular disease, high blood pressure and inflammation. The increasing consumer preference for nutritional and low-gluten food products is anticipate to increase the market demand for rye flour over the forecast period.

Increasing Health and Wellness Trends Proliferates the Demand for Rye Flour

Rye is a great source of fibre, which is particularly important in the United States, as most Americans do not have enough fibres in their daily diet. Rye flour is thus increasing used in households and commercial purposes to substantiate nutritional requirement of the body. Rye flour is used by gym enthusiasts and fitness lovers owing to its weight-loss attributes. Rye fibres have an extremely high water-binding ability and quickly give a feeling of satiety and fullness, making rye flour based end products a real aid to anyone trying to lose weight. This weight losing property is driving the growth of rye flour in the U.S. market. Also, the rye flour can be used for skin and hair products. The minerals like magnesium, zinc, iron and calcium, help beat the sign of early aging & can make hair smooth and strong. The rye flour works fine on wrinkles and blemishes. This anti-aging properties of rye flour is expected witness high growth in personal care industry.

Rye Flour: Market Segmentation

On the basis of nature, global rye flour can be segmented as:

  • Organic
  • Conventional

On the basis of product type, global rye flour can be segmented as:

  • White
  • Medium
  • Dark

On the basis of end-use, global rye flour can be segmented as:

  • Bakery
    • Bread
    • Pancakes
    • Waffles
    • Crackers
    • Cookies
    • Muffins
  • Snacks
  • Confectionery
  • Cosmetics & Personal Care

On the basis of distribution channel, global rye flour market can be segmented as:

  • B2B
  • B2C
    • Hypermarkets / Supermarkets
    • Convenience Store
    • Online Retailers
    • Speciality Stores
    • Others

Global Rye Flour Market: Key Players

Some of the key players operating in the rye flour market include Grain Millers Dairy Products, Inc., Hain Celestial Group, Inc., EDME, Paddy Mill, Swiss Bake Ingredients Pvt. Ltd., International Multifood Corporation, Bay State Milling Company, King Arthur Flour Company, Inc.,  General Mills, Inc., Merck KGaA, Darmstadt Germany.

  • In January 2017, EDME Food Ingredients, acquired EN-XL trailers from Lawrence David. These investments will help the company strengthen its transport distribution network and, in effect, broaden the supply for rye flour with improved supply chain.

Europe is Frontrunner in Global Rye Market

Europe is anticipated to have a significant growth in rye flour demand as they are the largest producer of rye across the globe. Rye flour of different extraction rates is widely used in Eastern Europe to make a variety of breads both crispbreads and soft breads using conventional sour dough or straight dough processes. Poland, Germany, Russia, and other Central European countries have a rich tradition of producing rye bread because of the yield and the ease with which it develops. During the Iron Age, Rye was perhaps the most popular cereal grain in the Nordic culture and has remained stable grain in that culture’s diet currently. This European culture is thus triggering the growth of global rye flour market.

Opportunities for rye flour market participants:

The shift in lifestyles has led to a global expansion for convenience foods, a category predominantly led by bakery products. Furthermore, this scenario is followed by the saturation of conventional bakery products in regions including the Western Europe and United States, which have higher consumption levels for convenience foods. In addition to its distinctive taste, the fact that rye flour can be used effectively in bakeries as an organic dough conditioner is widely known by bakers. As a result, demand for rye flour has increased, particularly in the case of premium bakery products. This tend to create opportunities for global key players in the bakery industry over the forecast period.

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Rye Flour Market

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