Rubella Testing Market: Overview 

Rubella or German measles is a serious condition (disease) caused by the infection of rubivirus (genus). Sometimes rubella when passed from pregnant mother to her baby then it is termed as congenital rubella. Rubella is a contagious disease and can spread through air or close contact between patient and a healthy individual. Signs and symptom of rubella include fever, headache, inflammation of the eyes and muscle or joint pain.

Culture test (nasal or throat swab culture) and blood test to check the function of immune system are the major tests performed for the detection of rubella. Women who are pregnant must undergo rubella test to know the functioning of immune system against rubella virus. There remains chance of miscarriage or stillbirth for those pregnant mothers who are suffering from measles as the child may be born with birth defects.

Presently there is no treatment option available in the market for the treatment of rubella. Patients are prescribed acetaminophen for reduction of rubella fever. Rubella can be prevented with the utilization of measles-mumps-rubella (MMR) vaccine. Rubella vaccine is recommended for all children and is routinely given when children are 12 months to 15 months old. Almost everyone who receives the vaccine has immunity to rubella for his lifetime.

Rubella Testing Market: Segmentation

The global market for rubella testing can be segmented as:

  • By Application
    • Hospitals
    • Commercial/Private labs
    • Physician offices
    • Public health labs

Rubella Testing Market: Drivers

The global market for rubella testing is being driven primarily due to increasing awareness among people and advancement in diagnostic test. Moreover, government initiatives and support also accounted for the growth of the global rubella testing market. Pregnant mother who are suffering from rubella and are unaware about the high risk of passing the disease from her to unborn baby also contributes significantly in the market growth.

Centre for Disease Control and Prevention (CDC) stated that more than 100,000 infants are born with congenital rubella syndrome (CRS) annually worldwide. World Health Organization (WHO) revealed that in 1996, the number of countries that have incorporated rubella-containing vaccines into their routine national immunization program was 83. Later in 2011, the number was increased to 130 for the incorporation of rubella-containing vaccines into their routine national immunization.

Rubella Testing Market: Region-wise Outlook

North America dominates the global market for rubella testing due to strong demand of diagnostic test in this region. Moreover increasing awareness among people and initiative taken by the federal government also accounted for the market growth in North American region. Europe represents the second position in the global rubella testing market due to increasing awareness among people and extensive government initiative taken by the European government. For an instance, in October 2010, WHO Region of the America and Europe has established rubella elimination and CRS prevention goals for the year 2010 and 2015.

Asia - Pacific is considered as an untapped market due to lack of awareness among people about rubella testing. Asian market growth will be fuelled by the presence of untapped opportunities due to extensive increase in the healthcare infrastructure and growing market penetration in this region.

Rubella Testing Market: Key Players

Major market players contributing in the global market share of rubella testing market includes Abbott Laboratories, Inc., Becton, Dickinson and Company, Biomerica, Inc., bioMerieux, Inc., Novartis Diagnostics, Johnson & Johnson Diagnostics, Inc., Olympus Corporation, Qiagen N.V., Siemens AG, Thermo Fischer Scientific, Inc., and Zenith Healthcare Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Rubella Diagnostic Testing Market

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