Rower Market - Overview
A rower, also known as indoor rower, is a machine used for cardio workouts. Rower machines engage several muscle groups of the body such as legs, arms, and back, and strengthen the heart and lungs. According to an article published by TRENDS in Sports Science, about 70% of muscles in the human body are used during rowing, making it an effective workout. A rowing machine replicates the action of watercraft rowing to help people exercise or train for rowing. Types of rowers include air or water rowers and magnetic rowers. Magnetic rowers are considered to be the best, as their magnetic resistance is low. Additionally, these rowers are equipped with pre-programmed workouts. Most modern form of rowing machines are also known as ergometers or ergs.
Rower Market - Drivers and Restraints
The global rower market is projected to expand at a considerable pace in the near future due to increase in awareness regarding safe and healthy fitness programs. Rowing machines provide full-body workout to individuals. These machines also helps in building endurance and muscular strength. Additionally, rower workouts engage the upper and lower body, thereby burning more calories than other cardio workouts. Workouts with rowing machines improve blood circulation in the entire body thereby eliminating many cardiovascular diseases. Furthermore, these machines are ideal for individuals with joint problems. Rowing is a seated position workout. This removes the body weight from the knees and hips and distributes it to the seats, taking pressure off of the joints. However, rowing machines consume more floor space as compared to other workout machines, hence these are less popular in gyms. Moreover, rowing machines can cause back pain and injuries if used without proper training and guidance. Additionally, some water and air rowers are noisy. These factors are likely to restraint the rower market during the forecast period. However, increasing its popularity and awareness in the untapped market through promotion, leasing options etc.is one of the key opportunity for the growth of rower market. Indoor rowing represents a vast opportunity for gym and fitness studio operators to tap into the latent demand that exists for the sport.
Boutique rowing studios is the latest trend in the global rower market. Workouts using rowing machines are usually not paid attention as these consumes more floor space compared to other workout machines. Hence, Nordic developed the RW900, which can be folded when not in use, thus consumption less floor space. Additionally, the company has added magnetic resistance system in its flywheel mechanism, which allows the machine to operate quietly and smoothly.
Rower Market - Segmentation
The global rower market can be segmented based on product type, end-use, distribution channel, and region. In terms of product type, the global rower market can be divided into air rowers, magnetic rowers, hydraulic rowers, and water rowers. Based on end-use, the rower market can be bifurcated into residential and commercial. In terms of distribution channel, the rower market can be segregated into online and offline. The online segment can be sub-segmented into e-commerce websites and company websites, while the offline segment can be further split into specialty stores and large retail formats. Based on region, the global rower market can be categorized into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Rower Market - Key Players Major players operating in the global rower market include Concept2 Inc. (the U.S.), Water Rower Machine (the U.S.), First Degree Fitness (the U.S.), Lifecore Biomedical, Inc. (the U.S.), HealthCare International (the U.S.), Bodycraft (the U.S.), Kettler Rowing Machines (the U.S.), Stamina Products, Inc. (the U.S.), and Sunny Health & Fitness (the U.S.). These players competes with each other with respect to product design and technological advancements to gain a competitive edge in the market.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.