Rower Market - Overview

A rower, also known as indoor rower, is a machine used for cardio workouts. Rower machines engage several muscle groups of the body such as legs, arms, and back, and strengthen the heart and lungs. According to an article published by TRENDS in Sports Science, about 70% of muscles in the human body are used during rowing, making it an effective workout. A rowing machine replicates the action of watercraft rowing to help people exercise or train for rowing. Types of rowers include air or water rowers and magnetic rowers. Magnetic rowers are considered to be the best, as their magnetic resistance is low. Additionally, these rowers are equipped with pre-programmed workouts. Most modern form of rowing machines are also known as ergometers or ergs.

Rower Market - Drivers and Restraints

The global rower market is projected to expand at a considerable pace in the near future due to increase in awareness regarding safe and healthy fitness programs. Rowing machines provide full-body workout to individuals. These machines also helps in building endurance and muscular strength. Additionally, rower workouts engage the upper and lower body, thereby burning more calories than other cardio workouts. Workouts with rowing machines improve blood circulation in the entire body thereby eliminating many cardiovascular diseases. Furthermore, these machines are ideal for individuals with joint problems. Rowing is a seated position workout. This removes the body weight from the knees and hips and distributes it to the seats, taking pressure off of the joints. However, rowing machines consume more floor space as compared to other workout machines, hence these are less popular in gyms.

Moreover, rowing machines can cause back pain and injuries if used without proper training and guidance. Additionally, some water and air rowers are noisy. These factors are likely to restraint the rower market during the forecast period. However, increasing its popularity and awareness in the untapped market through promotion, leasing options etc.is one of the key opportunity for the growth of rower market. Indoor rowing represents a vast opportunity for gym and fitness studio operators to tap into the latent demand that exists for the sport.

Boutique rowing studios is the latest trend in the global rower market. Workouts using rowing machines are usually not paid attention as these consumes more floor space compared to other workout machines. Hence, Nordic developed the RW900, which can be folded when not in use, thus consumption less floor space. Additionally, the company has added magnetic resistance system in its flywheel mechanism, which allows the machine to operate quietly and smoothly.

Rower Market - Segmentation

The global rower market can be segmented based on product type, end-use, distribution channel, and region. In terms of product type, the global rower market can be divided into air rowers, magnetic rowers, hydraulic rowers, and water rowers. Based on end-use, the rower market can be bifurcated into residential and commercial. In terms of distribution channel, the rower market can be segregated into online and offline. The online segment can be sub-segmented into e-commerce websites and company websites, while the offline segment can be further split into specialty stores and large retail formats. Based on region, the global rower market can be categorized into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Rower Market - Key Players Major players operating in the global rower market include Concept2 Inc. (the U.S.), Water Rower Machine (the U.S.), First Degree Fitness (the U.S.), Lifecore Biomedical, Inc. (the U.S.), HealthCare International (the U.S.), Bodycraft (the U.S.), Kettler Rowing Machines (the U.S.), Stamina Products, Inc.  (the U.S.), and Sunny Health & Fitness (the U.S.). These players competes with each other with respect to product design and technological advancements to gain a competitive edge in the market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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