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Rotogravure Printing Inks Market: Overview

Rotogravure is an industrial printing process primarily used for high-speed production of large print runs at constant and top quality, also known as “photographic quality image.” Many magazines are printed using the gravure process, as advertisers want their products promoted in the best way possible. A large number of mail order catalogs are printed in gravure because the products must look attractive and also demonstrate what is on offer. Therefore, catalogs must all look the same. The constant print quality of the gravure process meets this requirement.

Rotogravure is capable of transferring more ink to the paper than most other printing processes. It is noted for its remarkable density range (light to shadow) and 
hence is a process of choice for fine art and photography reproduction. The image may or may not typically be as clean as that of offset lithography.

Rotogravure Printing Inks: Market Dynamics and Trends

Polymer blends for hot melt inks (HMI) for rotogravure printing were prepared on the basis of ethylene-vinyl acetate (EVA) or polyethylene (PE) chemistry. Commercially available thermoplastic polymers are characterized based on their rheology by manufacturers using the melt flow index (MFI). It is a single-point viscosity measurement at a relatively low shear rate and temperature. 

Gravure is gaining momentum due to the various improvements in technology such as ultrasonic gravure cylinder plating, which is significantly faster than traditional copper plating. Publication presses are now as wide as four meters. Development of gravure presses for packaging is directed toward short runs, which may help the process stay competitive. High printing speeds reduce dot gain and dot distortion. This improves print quality. Electrostatic assist reduces the number of skipped dots and improves the uniformity of ink distribution within the dot. 

Global demand for rotogravure publication presses and rotogravure inks for mass-scale and continuous rotogravure printing is increasing. Gravure printing is likely to grow further, due to the continual refinement in the process, inks, and gravure presses. Rotogravure inks are chemical based; therefore, water-based inks are increasingly being used considering the health hazards and risks of rotogravure inks. The usage of water-based inks for packaging was abandoned due to the slow drying rates. These inks were replaced by toluene. Water-based inks are making a comeback due to the rise in concerns about health hazards in using solvents such as toluene.
Currently, research is underway to create new-generation inks that do not have any sort of dangerous effluents of carcinogenic properties.

Rotogravure Printing Inks: Market Segmentation

Based on the type of inks, the rotogravure printing inks market has been classified into water based and solvent based (solvents such as ethylene vinyl acetate, toluene, and carnauba wax mixture).

Based on the viscosity of ink, the rotogravure printing inks market has been segmented into liquid inks, screening inks, and paste inks.

Based on the colorants used, the rotogravure printing inks market has been bifurcated into pigments based and dyestuff based.

Rotogravure Printing Inks Market: Region-wise outlook

In terms of region, Europe is the leading manufacturer of rotogravure printing inks. It is followed by Asia Pacific, North America, and Latin America.

Rotogravure Printing Inks Market: Key Players

Flint Group is the leading manufacturer of rotogravure printing ink in the world. Other players are DIC Corporation (formerly Dainippon Inks and Chemicals), T&K Toka Co. Ltd., Wikoff Color Corporation, Toyo Ink LLC, Xinxiang Wende Xiangchuan, Sun Chemicals, and Sánchez SA de CV.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Rotogravure Printing Inks Market

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