Roti making is often seen as a cumbersome task owing to the perfection required to get the end-product right. Being a staple menu item in most Indian households, there is always a market for such a product. In a roti maker, the dough must be freshly kneaded and allowed to rest for about an hour. The dough must be softer than usual when rolled into small tennis-ball sized sections. Additionally, a little oil must be used to make the dough when using a roti maker so that the rotis come out soft. These must be consumed immediately otherwise they may turn hard and become inedible. The roti maker can also be used to make puris and parathas, apart from dosas. The machines usually come with a shockproof body since they run on electricity. These roti makers are good to use for those who do not know to make rotis the regular way and want to enjoy the dish without expending the hard work in the kitchen.
The changing lifestyles of a large section of the population apart from rising disposable income are expected to be the key drivers of the global roti maker market during the forecast period. Additionally, as the Indian subcontinent’s cuisine, of which roti is an integral part, becomes popular across the world, the demand for them is likely to rise. As more and more people move away from their homes for education and to find work, they are unable to enjoy home-cooked meals. Thus, the roti maker becomes a way for them to make up for this. These machines are easy to use apart from being cost effective. Rising disposable income acts as a driver in that more people are able to afford such machines due to the increased capacity to spend. Furthermore, such machinery enable one to spend lesser time in the kitchen and is thus attractive to the working women of today. Moreover, consumer awareness regarding household appliances is on the rise which is expected to give a boost to the roti maker market. These factors would spur demand for the products of the roti maker machine industry.
The traditional mindset of a large section of the population against use of a machine for daily cooking needs is likely to act as a restraint for the global roti maker market during the forecast period. Most people still prefer making rotis the traditional way over a stove, owing to which the consumer adoption rate of the roti maker would be slow in the medium run.
There are many benefits of a roti maker and making the end users aware of this would present a potential growth opportunity for the players in the global roti maker market. Consumer awareness coupled with improved marketing initiatives is likely to be an opportunity for growth.
The global roti maker market can be segmented on the basis of capacity, technology, end-use, distribution channel, and region. The segmentation based on capacity would be below 100 rotis, 100 to 500 rotis, and above 500. The first type is mainly used in households whereas the other two are used in commercial setups. Roti makers are of three types based on technology: manual, semiautomatic, and fully automatic. The end-user based classification of the roti maker is residential and commercial. Based on distribution channel, the global roti maker market can be classified as online and offline. On the basis of region, the global roti maker market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Rallison Appliances, Fortune Engineering, Zimplistic Pte Ltd., Mukunda Foods Private Limited, TTK Prestige Ltd, Bajaj Vacco, Sunflame Enterprises Private Limited, Fastroti, Wonderchef Home Appliances Pvt. Ltd, and Jaipan Industries Ltd are some of the key players operating in the global roti maker market. Zimplistic Pte Ltd launched a fully automatic roti maker machine Rotimatic, in 2015.
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