The beverage industry has shown the tremendous growth in past few years. Root beer is a non-alcoholic or slightly alcoholic beverage which is majorly consumed by Americans. Root beer is produced by distillation of sugar, yeast, and water. Root beer is originated from the small beer which has the alcohol content from 2-12%. Root beer was originated by Native Americans.

Market Segmentation: Root Beer

Root beer can be segmented on the basis of alcohol presence, flavor, and caffeine content and distribution channel.

Root beer market can be segmented on the basis alcohol presence. Most of the companies sell alcohol-free root beer while in many parts of North America; you may find alcoholic root beer also. Root beer market is again segmented on the basis of the flavor of the root beer. There are different flavors accessible in the market of root beer, some of them are vanilla, wintergreen, cherry tree husk, licorice root, nutmeg, acacia, anise, molasses, cinnamon, sweet birch, and nectar. Root beer market is also segmented on the basis of caffeine presence. Whether root beer has caffeine or decaffeinated. Root beer market is also segmented on the basis of distributive channels as supermarket/ hypermarket, specialty stores, liquor shops, online sales, retail stores and departmental stores etc.

Root Beer Market: Regional Outlook

Depending on geographic regions global root beer market is segmented into five key regions: North America, Latin America, Europe, APAC, and MEA.

Root beer is almost exclusively a North American drink. America and Canada are the main producers and consumer of the root beer. Sassafras, the main flavoring agent of root beer is banned in the USA because of the presence of safrole, a carcinogenic ingredient. Root beer is emerging in many other countries like Australia, Argentina, Germany, and Mexico etc.

Global Root Beer Market: Drivers

Rising disposable income, the ever-increasing population, increasing in the number of bars, restaurants, increase in the acceptance of western culture and relaxation in the rules and regulation related to the operation of the beer industry, preference to on to go beverages are some of the major driving force for root beer market. Increasing disposable income among the working class population allows the customer to go out more to restaurants and bars and spend more on brewer industry. In addition, consumers are now willing to pay more for premium segments also. Quick adoption of western culture has largely influenced the drinking habits in the Asia Pacific region. People living in the west usually have a habit of drinking beer with their meals, at parties and even during meetings. Teenagers wish to drink, parents allow to drink root beer which has less or no alcohol; also give the kick to root beer.  Rising Anti-alcohol campaigns and rising aging population are some of the major restraints for beer market.

Global Root Beer: Key Players

Some of the key players identified across the value chain of the global root beer market include: DR PEPPER SNAPPLE GROUP, THE COCA-COLA COMPANY, Blitz-Weinhard Brewing Co., The Dad's Root Beer Company, LLC., Sprecher Brewing Co. Inc., Stewart’s Restaurants, Inc., Berghoff Beer, WHOLE FOODS MARKET IP L.P.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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