A roofing membrane is a type of roofing system for buildings and tanks. In the covering of the large-area roofs of commercial and industrial buildings and for renovation projects, thermoplastic polyolefin membranes offer considerable advantages. The roofing membranes market is segmented into types, application, and geography. On the basis of types, the market is segregated into modified bitumen, polyvinyl chloride (PVC), thermoplastic polyolefin (TPO), and ethylene propylene diene monomer (EPDM). The growth of construction activity in emerging countries is a key factor expected to propel the growth of the market during the forecast period. In addition, the recent increase in per capita income in emerging economies is expected to augment the adoption of technologically upgraded products over the forecast period. Thermoplastic polyolefin roofing membranes are the fastest-growing commercial roofing membrane segment and have gained the wide acceptance in different industries for their installation advantages at competitive prices and ability to offer good performance for a longer period of time. Other benefits of thermoplastic polyolefin roofing membranes are recyclability, flexibility, durability, eco-friendly chemistry, heat resistance, lower labor requirement, and low installation costs for efficient roofing systems. On the basis of application, the market has been segregated into commercial roofing (hotels, malls, offices, factories, public outlets, and educational institutes) and residential roofing. Increasing demand for cost-effective roofing membranes is expected to create an area of opportunity for the growth of the market over the forecast period. Moreover, local manufacturers are introducing newer products to capitalize on the people’s increasing purchasing power.

Geographically, the roofing membranes market is segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and Latin America. All these regions are seeing an rising demand for roofing membranes due to increasing governmental investments on account of infrastructural developments. North America dominated the global demand for roofing membranes in 2015 in terms of revenue. The U.S. and Canada are anticipated to experience rapid growth, propelling the usage of roofing membranes in North America. Rapid industrialization and growing construction activities are expected to drive the demand for roofing membranes in this region. Furthermore, developing regions continue to garner a considerable share of the global roofing membranes market, creating huge opportunities for market players. Asian countries like India, China, and Japan have witnessed an increase in the demand for roofing membranes. Moreover, Middle Eastern countries such as Qatar, Turkey, and Saudi Arabia will contribute to the growth of the market due to the growing demand for roofing membranes.

The global roofing membranes market is highly competitive due to the presence of both large-scale and small-scale vendors. These companies have been investing considerable capital in R&D in order to expand their production capabilities and to meet growing market demand. Since all the major vendors compete with one another to gain maximum market shares, the competitive environment in the market is rather fierce. These vendors compete in terms of product differentiation, price, product innovation, product distribution, and promotion. Competition in the market will intensify further with the emergence of more players. Technological upgrades will lead to the entry of a large number of new players who engage in single- and multi-dealer platforms. This leads to higher levels of competition among existing players. To survive in this competitive market and to gain success, it is crucial for manufacturers to distinguish their products and services through a unique and clear value proposition.

Some of the key players actively present in the roofing membranes market are Carlisle Companies Inc., Sika AG, The Dow Chemical Company, Soprema Group, Firestone Building Products Company, LLC, BASF SE, GSE Environmental, Johns Manville, and GAF Materials Corporation. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Roofing Membranes Market

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