Roaming Tariff Market: Contours

Tariff plans for roaming in national and international services cover text messages, text messages, and internet services. The roaming tariff market has evolved in response to changes in marketing strategies adopted by mobile operators. New plans have emerged and gained acceptance on the back of the changing demand and preference dynamics of mobile users. The regulatory norms and policy frameworks vary with time and across geographies.

Subsequently, these have laid the groundwork for competitive dynamics. The strategic collaborations between leading regional mobile operators have shaped the opportunities the roaming tariff market has taken over the past few decades.

Broadly the wholesale roaming agreement between a mobile user’s home operator and the visited mobile operator network decides the charges incurred in availing the various services under roaming.

The study presents a detailed assessment of the various key factors and industry investment trends shaping the current prospects and influencing the emerging avenues. The research authors strive to offer an in-depth and granular assessment of the telecom industry and the trends that impact the strategic leaning of some of the top players in the roaming tariff market. 

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Roaming Tariff Market: Drivers, Current Prospects, and Emerging Avenues

The roaming tariff market has witnessed new growth avenues on the back of a prospering travel and tours industry in developing regions of the world. Indeed, players have reaped a large part of revenue gains from the demand in international mobile roaming.

The burgeoning number of mobile subscribers in emerging economies is a key driver for lucrative avenues in the roaming tariff market. In particular, countries in developing regions have witnessed surge in number of mobile cellular subscriptions. Additionally, the past few decades have witnessed rise in international travellers who opt for different plans under roaming to get access to voice services.

The slump in demand for international travellers due to the pandemic fears and governmental restrictions in some countries have hampered the prospects of the roaming tariff market. In recent months, the scenario has begun to change and will spur the market growth.

Roaming Tariff Market: Competitive Scenario

The roaming tariff market has witnessed changing competitive landscape after the onset of COVID-19. The pandemic led to severe curbs on international travel and massive impacted the tours and travel industry. The disruptions undoubtedly impacted the bottom-line of numerous companies operating in the roaming tariff market. As a fallout, some subscribers were hesitant but agreed to raise their charges. While some players looked for new revenue streams elsewhere, without burdening their ARPU.

The advent of 5G and implementation of the infrastructure in various developing and developed economies is likely to shape the future directions of the roaming tariff market. Indeed, a number of players have been quick to enter into strategic collaborations to reap competitive advantage from the launch of 5G in coming months. Their initiatives have stridently changed the focus on investments, thereby unlocking new prospects in the roaming tariff market.

Some of the key players likely to influence the forces of demand and supply in the roaming tariff market are Verizon Communications Inc., Vodafone Group plc., Telefonica SA, T-Mobile, Deutsche Telekom, China Mobile Ltd., and AT&T Inc.

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Roaming Tariff Market: Regional Growth Dynamics

In recent years, across a nation, the roaming tariff for users in the same country has been significantly relaxed, reduced, or scrapped altogether by some prominent subscribers. The prevailing political and economic conditions have shaped the status of the global roaming tariff market. Surprisingly, this has led consumers in some countries suffer from dramatic increase in roaming charges. A glaring case in point is the change in roaming charges in the U.K. after it had decided to vote to leave the EU.

The Brexit as it is now commonly known has heavily impacted the existing tariff plans for the EU. Evidently, mobile subscribers had to bear the brunt of the soaring data costs if they want virtually limitless access to data during their holiday stays.

Asia Pacific on the other hand has emerged as a lucrative regional market for various mobile operators. Mobile subscribers and institutional subscribers have laid high hopes on the next-gen technology and are looking 5G network access with vast optimism. Indeed, this has attracted the attention of key players looking for new revenue streams in the Asia Pacific roaming tariff market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Roaming Tariff Market