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Rice vinegar is most recurrent in the cuisine of Asia, predominantly used in China, Japan, and South Korea. Rice vinegar is slightly milder than the western vinegar so it is preferably used to maintain the originality of the food. Rice vinegar is a liquid, produced from the fermentation of rice or rice wine.  Rice vinegar is used as condiment, and medicine for routine use.  Rice vinegar is also utilized as a preservative in poultry products and processed meat. Since, the rice vinegar is used as preserving agents in food industry, the growth in demand for rice vinegar is highly relatable with the performance of overall food & beverages industry. Increasing demand of packaged food and fast paced lifestyle are driving the market of rice vinegar, used as a preservative of the food.

Market Segmentation: Rice Vinegar        

Rice vinegar can be segmented on the basis of the color of rice, application, and distribution channel.

Based on the color of rice, Rice vinegar can be segmented into:

  • White rice vinegar
  • Brown rice vinegar
  • Black rice vinegar
  • Red rice vinegar

Based on the end user, Rice vinegar can be segmented into:

  • Food and beverage
  • Brewery
  • Pharmaceutical

Rice vinegar can be used in culinary as condiment and preservative. Rice vinegar is also used in production of beer and wine. Rice vinegar serves also in the medicinal industry for medicine production.

Global rice vinegar is further segmented on the basis of distribution channel which includes:

  • Hypermarket/Supermarket
  • Convenience Stores
  • Specialty Stores
  • Grocery Stores
  • And Online Retailing

 Among all these segments hypermarket/ supermarket is expected to register relatively higher value share during the forecast period. Increasing penetration of hypermarket/supermarket especially in developing countries coupled is expected to drive the segment growth of rice vinegar over the forecast period. Online retailing is expected to register relatively higher growth in rice vinegar market over the forecast period.  Rising consumer inclination towards online purchasing of products is expected to support the segment growth of rice vinegar over the forecast period.

Rice Vinegar Market: Regional Outlook

In terms of geography, the global rice vinegar market has been divided into five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. The global rice vinegar market is expected to register healthy CAGR during the forecast period. Asia-Pacific is anticipated to be the dominant market for global rice vinegar market followed by North America and Europe. While all the market of rice vinegar is centered with East Asian countries like China, Japan, and South Korea.

Rice Vinegar Market: Driver and Restraints

Continuous product launch with the variety of flavors is a key trend in the market. In addition, organic and gluten free vinegar is the emerging trend in the market. The growing demand of salads coupled with increasing number of fast food restaurants across the globe is expected to support the market growth over the forecast period. Also growth in the market for culinary such as dressing and dips, sauces, salad and sandwich spreads etc. is likely to drive the rice vinegar market in near future. Rice vinegar is used as an agent which helps in suppressing bacteria and pathogens in food. Prominent fame of Chinese food and Japanese food like-Sushi increases the demand of rice vinegar.  The demand of on to go snacks kicks rice vinegar market. Increasing number of health conscious people, rice vinegar serves flavor without calories so prevents obesity and easy availability in online market are the major driver for the rice vinegar. Whether some people could be allergic to the rice vinegar, is a restraints. 

Rice Vinegar Market: Key Player

Some of the key players operating in rice vinegar market include Marukan Vinegar (U.S.A) Inc., Lim Siang Huat Pte Ltd, Mizkan America, Inc., Sid Wainer & Sons. , KIKKOMAN SALES USA, INC., PANOS brands, Eden Foods, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Rice Vinegar Market

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