Rice Seeds Market: Market Outlook

Rice is the seed of the grass species Oryza glaberrima or Oryza sativa. As a cereal grain, it is the most broadly consumed staple food for a large part of the world's human population, especially in Africa and Asia. Quality seed is very important to increase production. It is necessary to maintain the varietal purity of seed, and control the seed-borne disease for the production of high-quality seed. The rice seeds are produced by using techniques such as a two-line system and three-line rice seed-producing system. The rice seeds are available in the treated and untreated form where treated rice seeds are widely used by the pharmaceutical industry. Rice seed-based medicines are expected to be new edible drug therapies. Besides, rice is a good source of vitamin B, and also an excellent source of minerals such as magnesium and manganese. Where, brown rice contains contain a high proportion of vitamins and oxidants while white rice contains phosphorous, thiamine, selenium, folic acid, omega 6 fatty acids, and niacin. 

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Rice Seeds Market: Market Dynamics

Continuous technological advancements in the field of molecular biology, genomics, biotechnology have led to developments in hybrid rice breeding. This is expected to fuel the growth of the global rice seeds market. The farmers in the Asia Pacific widely use the hybrid rice production system which led to increased output of the hybrid rice seeds in this region. The major rice seed producing companies are expanding their business in Asian countries. The strong support from the government in providing subsidies for hybrid seed has encouraging farmers to adopt hybrid breeding technology in developing countries. Also, reducing prices of hybrid rice seeds, to bridge the difference between open-pollinated varieties and hybrid seeds, enabling key players to invest in the developing markets. Countries such as India, China, Thailand, and Vietnam are dominating the Asia Pacific rice seeds market owing to the high production of both open-pollinated varieties and hybrid rice seeds.

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Global Rice Seeds Market: Market Segmentation

Based on type, the global rice seeds market has been segmented as,

  • Open-pollinated varieties
  • Commercial hybrids

Based on treatment, the global rice seeds market has been segmented as,

  • Treated
  • Untreated

Based on the hybridization technique, the global rice seeds market has been segmented as,

  • Two-line system
  • Three-line system

Based on grain size, the global rice seeds market has been segmented as,

  • Long grains
  • Medium-sized grains
  • Short grains

Based on the region, the global rice seeds market has been segmented as,

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East and Africa

Global Rice Seeds Market: Market Participants

The market participants in the global rice seeds market identified across the value chain include 

Bayer CropScience Limited, Ajeet Seeds Pvt. Ltd., Pan Seeds Pvt. Ltd., Kaveri Seeds, Mahindra Agri Solutions Pvt. Ltd., Nuziveedu Seeds Limited (NSL), Savannah Seeds Private Limited, Syngenta, Rallis India Limited, Biostadt India Limited., DuPont Pioneer, Mahyco, and others. These manufacturers are looking for more opportunities in the developing market such as the Asia Pacific and Africa regions. Also, the key players are focused on financing and making agreements with farmers to increase their rice seed production.  

Opportunities for the Market Participants in the Global Rice Seeds Market

Currently, the global rice seeds market is dominated by open-pollinated rice varieties. However, the increasing adoption of hybrid rice seeds farming and declining prices of hybrid rice seeds are expected to drive the growth of the global rice seeds market. The Asia Pacific holds the largest share in the global rice seeds market owing to high production and consumption of rice and rice seeds. North America is expected to hold the second-largest share in the global rice seeds market. The increasing adoption of commercial hybrid seeds and open-pollinated varieties over farm-saved seed have contributed to the growth of the global rice seeds market. Latin America and the Middle East and Africa regions are expected to register a healthy growth rate in the forecast period of the global rice seeds market.

Impact of COVID-19 on the Rice Seeds Market

COVID-19 is the biggest public health crisis of the 21 century so far. The policies and programs to contain COVID-19 also have had massive secondary social and economic effects globally. The pandemic has affected millions of lives around the globe. Initially, every country in the world has announced lockdown for a month which widely affected the trade of the agriculture commodities. The rice seeds manufacturing companies are facing a shortage of raw material due to disrupted supply chain and transportation. The farmers also faced challenges with harvesting the rice due to a lack of manpower during the lockdown period. Then after the government has allowed the trade of essential and agriculture-related goods, has normalized the growth of the global rice seeds market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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