Rhinoplasty Treatment Market Introduction
Rhinoplasty is plastic surgery of the nose for restorative, reconstructive, or cosmetic purpose. It is a type of the plastic surgery that changes the shape of the nose. The motivation of the surgery may be to improve breathing, change the appearance of the nose, or both. The lower portion of the nose is cartilage and the upper portion of the nose is bone. Rhinoplasty can change cartilage, skin, bone, or all three. Rhinoplasty can change the shape, size, or properties of the nose. It may be performed to repair deformities from an injury, improve some breathing difficulties, or correct a birth defect. Rhinoplasty occupies a high percentage in the field of facial aesthetic surgery. The common side effects of rhinoplasty include infection, an adverse reaction to the anesthesia, and bleeding. Rhinoplasty treatment is classified as closed rhinoplasty treatment and open rhinoplasty treatment.
Global Rhinoplasty Treatment Market: Competitive Landscape
Founded in 2013, Allergan plc is based in Dublin, Ireland. It is a global leader in development, manufacture, marketing, and distribution of specialty pharmaceutical products, medical aesthetics, biosimilars, and over-the-counter pharmaceutical products. The company offers products and services in key health care specialties such as the central nervous system, eye care, dermatology, gastroenterology, women’s health, urology, and anti-infective therapeutics category. The company markets its dermatology therapeutics product under the U.S. Specialized Therapeutics segment.
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Founded in 1941, Stryker is based in Kalamazoo, U.S. It is a global medical device company that operates through three business segments: Orthopedics, MedSurg, and Neurotechnology & Spine. The company is one of the leading players in the medical devices market. The company offers a range of products such as implants used in orthopedic implants, trauma, and replacement surgeries; endoscopic and communication systems; emergency medical equipment and intensive care disposable products; surgical equipment and surgical navigation systems; and other products.
Spirox (Entellus Medical Inc.)
Incorporated in 2012, Spirox is based in California, U.S. It is an ENT medical device technology company. The company manufactures its products to improve the quality of life suffering from nasal obstruction. In July 2017, Entellus Medical, Inc. announced to enter a definitive agreement to acquire Spirox, Inc. Spirox, Inc. is engaged in manufacture and marketing of LATERA, an absorbable nasal implant used for the treatment of nasal airway obstruction. This acquisition was aimed to strengthen Entellus Medical, Inc.’s product portfolio in the ENT surgical equipment segment.
Global Rhinoplasty Treatment Market: Dynamics
Increase in Number of Various Cosmetic Surgeries to Drive Rhinoplasty Treatment Market
A key factor driving the growth of the rhinoplasty treatment market is the increase in number of various cosmetic surgeries across the globe. According to the National Center for Biotechnology Information, over the past few years, the number of cosmetic surgeries including rhinoplasty, tummy tuck, breast augmentation, liposuction, and eyelid surgery is increasing dramatically in Saudi Arabia. The younger generation is undergoing cosmetic surgeries such as rhinoplasty and breast augmentation. According to the statistics of the International Study on Cosmetic/Aesthetic procedures, over 800,000 surgeries were performed with an increase of 11% in 2017. Additionally, an increase in the number of geriatric population with heavy sleep and snoring problems is expected to drive the global rhinoplasty treatment market during the forecast period.
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North America to Dominate Market
North America is expected to dominate the global rhinoplasty treatment market during the forecast period as it is the hub of the largest number of certified and licensed surgeons in the world. In 2016, about 4,217,862 procedures were performed in the U.S. Europe is expected to be the second largest market for the rhinoplasty treatment as it has trained professionals in cosmetic surgeries as well. According to the International Society of Aesthetic Plastic Surgery (ISAPS) stats, in 2016, 2,524,115 surgeries were performed in Brazil.
Global Rhinoplasty Treatment Market: Segmentation
The global rhinoplasty treatment market can be segmented depending upon:
- Treatment Type
Global Rhinoplasty Treatment Market Segmentation – Treatment Type
Depending on treatment type, the global rhinoplasty treatment market can be classified into:
- Revision Rhinoplasty
- Filler Rhinoplasty
- Reduction Rhinoplasty
- Augmentation Rhinoplasty
- Post-Traumatic Rhinoplasty
- Reconstruction Rhinoplasty
Global Rhinoplasty Treatment Market Segmentation – By End-user
Based on end-user, the global rhinoplasty treatment market can be divided into:
- Ambulatory Surgical Centers
- Plastic Surgical Clinics
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.