Global Retail Digital Transformation Market: Snapshot

Technological advancements have changed the traditional way of operating in almost every sector. Digital transformation has also introduced in the retail sector that has significantly benefited the market. Of the advent of social media, tablets, smartphones, and other medium has transformed the retail sector due to growing digitalization. Moreover, business to business interchange has also grown at an exponential rate.

Additionally, brick and mortar retailers are making effort to equip themselves with the ongoing digital changes. This will help them create a seamless and fast shopping experience for their customers. Huge investments are also being done in the transforming digital retail sector to improve services and to make quick sales through multi-channel. On the other hand, lack of personal touch and physical verification of the product could hamper the growth in the retail digital transformation market.

The global retail digital transformation market is anticipated to rise at a staggering CAGR of 23.7% throughout the forecast period from 2014 to 2020. In 2013, the valuation of the retail digital transformation market was US$982.8 bn.

Rising Use of M-Commerce to Fuel Demand for Website

The global retail digital transformation market is categorized on the basis of product and mode of access. Based on product type, the market is segmented into media, toys, and games, apparel and footwear, food, grocery, and beverages, consumer electronics and appliances, beauty and personal care, furniture and home improvement, and others. Out of these, consumer electronics and appliances led the market in 2013 due to the growing number of merchants using online platforms to sell their products. In addition, the apparel and footwear segment is also growing at a rapid pace, as high-end brands were easily accessible through online platforms and were penetrating in the retail digital transformation market.

On the basis of mode of access, the market is bifurcated into mobile apps and websites. Of these, the website segment led the market in 2013 by holding maximum share in the global market. This was due to improvement in the broadband internet connections that helped in greater navigation and easy usage. In addition, growing use of m-commerce is expected to drive the demand in for website segment but will also create demand for mobile application as well.  However, the demand for mobile application segment is also because of the increasing penetration of smartphones.

Growing Internet Penetration to Fuel Demand for Retail Digital Transformation in Asia Pacific

Geographically, the global retail digital transformation market classified into Europe, South America, North America, Asia Pacific excluding Japan, Japan, and the Middle East and Africa. Of these, North America has led the market in 2013 in term of revenue. The rising use of the internet and presence of key players in the region supported the market growth of North America. On the other hand, the demand for the retail digital transformation is also growing in Asia Pacific due to growing internet penetration and changing lifestyle. By holding the second largest share in the global market, Asia Pacific is likely to grow at a rapid pace during the forecast tenure.

The vendor landscape includes some of the prominent players and their contribution to the global retail digital transformation market. The market has three leading players namely eBay, Inc., Amazon, Inc., and Alibaba Group Holding Limited. Other players in the global market are Flipkart Internet Private Limited, Otto Group, and Rakuten, Inc.

 
This report aims to provide comprehensive strategic analysis of the global retail digital transformation market along with the market size and growth forecast for the period from 2012 to 2020. Key factors driving the growth of retail digital transformation market include increased access to the Internet, improved logistical infrastructure worldwide and growing use of smartphones for online shopping. Increasing disposable income of the population and changing lifestyle of people has led to high demand for various products, which in turn, has driven the growth of retail digital transformation market. In addition, greater availability of products at competitive prices, various brands offering quality products at discounted rates and convenient modes of payment and delivery has led to the increasing popularity of online retailing.
 
This research study on the global retail digital transformation market provides a detailed analysis of how access through websites and smartphones has made it convenient for people to shop and pay online from the convenience of their homes and offices. The report offers an in-depth analysis of various factors such as market drivers, restraints, and growth opportunities affecting the market dynamics. These factors enable the analysis of various trends that would affect the market during the forecast period from 2014 to 2020. The report includes a comprehensive coverage of underlying economical and technological factors influencing the retail digital transformation market. The market share analysis of key players in the retail digital transformation market throws light on the prevalent competition in this market.
 
Based on mode of access, the retail digital transformation market has been segmented into mobile apps and websites. Based on factors such as access to the Internet, convenience and availability of mobile devices for online shopping, customers choose a best-fit solution to address their requirements. Based on product type, the retail digital transformation market has been classified into consumer electronics and appliances; apparel and footwear; media, toys and games; food, grocery and beverages; beauty and personal care, and others. 
 
Demand for various products on the retail digital transformation market differs based on the demand for that particular product in a specific region. Increasing investment by traditional brick-and-mortar retailers to penetrate the retail digital transformation market in order to reach a wider customer base, improved modes of delivery and secure modes of payment have contributed to the growth of global retail digital transformation market. The report aims to provide a comprehensive cross-sectional analysis of the retail digital transformation market across geographies including North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, Latin America, and the Middle East and Africa.
 
The report also provides a competitive landscape of the retail digital transformation market and identifies various business strategies adopted by the leading players. In addition, the report provides a detailed competitive analysis of access of retail digital transformation market through mobile devices and websites. It further goes to explain the penetration of each of the market segments in various geographies and how these have accelerated the growth of retail digital transformation market. The company profiles section of this report provides an overview of the companies operating in the market, strategies deployed by them to gain competitive advantage, annual revenue generated in the past two/three years, and recent developments. The companies profiled in this report include Amazon.com, Inc., eBay, Inc., Wal-Mart Stores, Inc., Alibaba Group Holding Limited, Rakuten, Inc., Flipkart Internet Private Limited, Tesco PLC, Snapdeal.com (Jasper Infotech Pvt. Ltd.), Otto Group, and MercadoLibre, Inc.
The global retail digital transformation market is categorized into the following segments:
 
Retail Digital Transformation Market, by Mode of Access
  • Mobile Apps
  • Websites
Retail Digital Transformation Market, by Product
  • Consumer Electronics and Appliances
  • Apparel and Footwear
  • Media, Toys and Games; 
  • Food, Grocery and Beverages
  • Furniture and Home Improvement
  • Beauty and Personal Care 
  • Others
Retail Digital Transformation Market, by Geography
  • North America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Japan
  • Latin America
  • Middle East and Africa
.