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Rental Bicycle Market: Introduction

  • Rental bicycle is a service where a person can take a bicycle on rent for a certain period. The service is also known as a bicycle sharing system. Each bicycle renting company has specific docks for itself. The rider borrows a bicycle from a dock and returns it to another dock belonging to the same system. The bikes are computer-controlled. Once the person enters the payment details, they can unlock and use the cycle. A user can rent from either manual or electric cycles.

Key Drivers of the Global Rental Bicycle Market

  • The main users of rental bicycle services are the young workforce and students as the service is fairly affordable. They are not required to invest in a new bicycle and can pay for the hours the cycle has been used. An increase in the number of migrant students and young workforce is boosting the demand for rental bicycles, thus driving the market growth.
  • The growing awareness and concerns about the environment and low emission commute are also fueling the market.

Rental Bicycle Market: Key Segments

  • The global rental bicycle market can be segmented based on type, operation, end-use, distribution channel, and region. Based on type, the rental bicycle market can be classified into docked and dockless bicycles. Docked bicycles held the largest market share in 2020. Based on operation, the market can be segmented into manual and electric. Electric bicycles have high demand in the market. Based on end-use, the market can be categorized into personal and commercial. In terms of distribution channel, the market is segmented into online and offline channel. Online channels are noticing higher growth as individuals can book a cycle on a prior basis and then take the cycle.

Asia Pacific the Leading Market for Rental Bicycles

  • By region, the global rental bicycle market is classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
  • Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. Country-level analysis and forecast of the Europe market covers the rental bicycle market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast of the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America rental bicycle market is categorized into Brazil, and Rest of South America.
  • Asia Pacific holds the largest share in the rental bicycle market. China has witnessed the entry of several new players in the past few years. Investments from private equity players have enabled bike sharing operators to expand their business in the country.

Key Players Operating in the Global Market

The rental bicycle market is highly competitive. Companies are adopting different strategies such as geographic expansion, and merger & acquisition to expand their presence and capture more customers.

Some of the major companies identified in the global rental bicycle market are:

  • ofo Inc.
  • Lyft, Inc.
  • Social Bicycles Inc.
  • Vancouver Bike Share Inc.
  • Neutron Holdings, Inc. dba Lime
  • Social Bicycles Inc. JUMP Bikes
  • PEDL (Zoomcar)
  • Ola Pedal
  • Mobycy
  • Yulu Bikes Pvt. Ltd

Global Rental Bicycle Market: Research Scope

Global Rental Bicycle Market, by Type

  • Docked Bicycle
  • Dockless Bicycle

Global Rental Bicycle Market, by Operation

  • Manual
  • Electric

Global Rental Bicycle Market, by End-use

  • Personal
  • Commercial
    • Commute
    • Tourist Spots
    • Others (Parks, etc.)

Global Rental Bicycle Market, by Distribution Channel

  • Online
  • Offline

Global Rental Bicycle Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the global rental bicycle market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Rental Bicycle Market

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