Renal cell carcinoma, also known as adenocarcinoma, refers to the cancer of kidneys in which malignant cells are found in the renal tubules. It commonly occurs in adults and the geriatric population. Among the types of kidney cancer, renal cell carcinoma is highly prevalent and accounts for 80–90% of the total cases as opposed transitional cell carcinoma which constitutes 5 -10% The renal cell carcinoma market is expected to develop at a decent rate due to the increased incidence reported worldwide. Surgical removal is not the singular solution, especially after the cancer has reached metastatic phase. Therapies with increased effectiveness and limited side-effects such as such as immunotherapy and targeted agents are required in such cases.
Drivers of the renal cell carcinoma market include changing lifestyles, increased levels of smoking & tobacco consumption, misuse of certain painkillers, obesity, and the growing geriatric population. The rising incidence of renal cell carcinoma and comparative lack of availability of effective therapies available point toward the scope of this market. However, the high cost of the medicines and threat of generic entry may hinder the market. Chemotherapy is not effective in renal cell cancer and results in multiple side effects such as nausea & vomiting and weight & hair loss. It can also suppress production of new blood cells, leading to fatigue, anemia, easy bruising or bleeding, and increased risk of infection. Hence, chemotherapy is now replaced with targeted agents and immunotherapies.
The renal cell carcinoma market is segmented according to type of therapy into the following divisions: surgery, chemotherapy, biological therapy, hormone therapy, targeted agents, and radiation therapy. Among these, biological therapy and targeted agents are highly popular. The chemotherapy sector is further divided by therapeutic drug class into the following segments. RTK (Receptor Tyrosine Kinase) inhibitors, VEGF (Vascular Endothelial Growth Factor) inhibitors, mTOR (mammalian Target of Rapamycin) inhibitors, and TKI (Tyrosine Kinase Inhibitors). Sunitinib is commonly prescribed as it targets multiple receptors which, however may result in multiple side effects, thereby offering scope to emerging low cost drugs.
Geographically, the renal cell carcinoma market is distributed over North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America and Europe dominated the global market due to unhealthy lifestyles, obesity, and hypertension in these regions and excessive smoking in the U.S. Asia and South America exhibit minimal incidence of renal cell carcinoma. Rising awareness and disposable incomes are anticipated to propel the renal cell carcinoma market. Japan and Italy, known for their extensive geriatric population, are predicted to dominate the market. On the other hand, in Asia Pacific, the market is in its developmental phase due to the increasing capacity of individuals to afford high cost medicines and growing geriatric population. Rapid economic development in India, China, Singapore, and Malaysia been projected to motivate the renal cell carcinoma market. According to a study by NCBI named “Racial Disparity in Renal Cell Carcinoma Patient Survival according to Demographic and Clinical Characteristics” published in 2012, the African population runs a comparatively higher risk of developing renal cell carcinoma. Thus, countries with dense African population display potential for the development of renal cell carcinoma market.
Key players in this market include Pfizer, Exelexis Inc., Eisai, GlaxoSmithKline plc. F. Hoffmann-La Roche AG, Novartis International AG, and Bayer AG. Pfizer is leading the market; however GlaxoSmithKline plc. and Novartis are extending their global presence with increased distribution channels.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.