Release Coatings Market: Brief Overview
Release coatings are films that are coated along with a release agent on either one or two sides. Most often, release coatings are used as back side coatings for films and paper products for several pressure sensitive and cohesive adhesive applications. According to a report by Transparency Market Research (TMR), the global release coatings market is flourishing on account of the growing use of these coatings in the hygiene, food and bakery, and medical sector. Another driver for the growth of this market which has been identified is the growing demand for digital label printing process fuelled by the adhesive properties of release coatings. In addition to this, growing awareness about the importance of healthcare as well as improvement in the per capita income of the people are expected to bode well for the global release coatings market.
One of the factors that is anticipated to drive the growth opportunities for the global release coatings market is the manufacturing and development of mechanical flexographic printing process. On the other hand, the fluctuation in the cost of raw materials is expected to act as a roadblock. Also, various applications require high degree of customization, which is becoming a challenge for the market.
Release Coatings Market: Trends and Opportunities
One of the trends which can be witnessed in the market is the growing demand for silicone based release coatings. This is on account of the reproduction of releasing force which is a property of silicone based release coatings, making them extremely effective where materials such as heat insulation, vibration or sound dampening, self adhesive are used. Non-silicone based release coatings on the other hand have the property of customized controlled release, making them useful in self-wound film tapes, surface protection tapes, and heat transfer labels.
It is anticipated that the demand for release coatings will increase across application areas such as medical, hygiene, tapes, labels, food and bakery, and industrial. The demand is growing on account of the various favorable characteristics of release coatings such asc resistance to chemicals, resistance to corrosion, resistance to heat, anti-stick, durability, chemical insulation, dielectric, and dry lubrication. Release coatings are also finding their use in food packaging and baking, receiving an impetus from the approval by the Canadian Food Inspection Agency (CFIA) and the U.S. Food and Drug Administration (FDA).
Release Coatings Market: Geography Analysis
On the basis of geography, the global release coatings market can be segmented into Latin America, North America, Europe, Asia Pacific, and Middle East & Africa. Of these, it is predicted that the market in Asia Pacific will grow at a tremendous pace on account of the fast expansion of developing nations. The main factor behind the growth of the market in this region is the emerging hygiene sector. Currently, North America and Europe have considerable share in the market. Latin America and Middle East & Africa are evolving markets for the release coatings market.
The report profiles leading players which are operating in the global release coatings market for the purpose of study. They are: Evonik Industries AG, Dow Corning Corporation, Momentive Performance Materials Inc., Wacker Chemie AG, and Rayven, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.