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Market Outlook

Refrigerated coffee creamer is a dairy free product developed from plant-based milk or vegetable oils to enhance the taste of coffee for especially lactose intolerant consumers.  The constant rise in number of patients with milk allergies is likely to be the driving factor for the refrigerated coffee creamer market. The consumer base for refrigerated coffee creamer products is increasing as consumers are looking forward to dairy alternatives or plant-based milk products. Lactose-intolerant consumers can use these non-dairy creamers in their beverages as well as other food products.

  • Over the globe, approximately more than 60% of human population has a reduced ability to digest food containing lactose and hence are manufacturers are forced to develop milk alternatives such as plant based milk products with the same taste and appearance as of traditional milk.

Millennial remains the majority of the consumers for the refrigerated coffee creamer as they show more concern towards animal welfare. The ongoing better for you, clean label trend with increased consumption of vegan, or flexitarian diets is emerging as a global trend, bolstering the growth of refrigerated coffee creamer market over the forecast period.

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Coffee Culture Expanding in Traditional Tea Markets

The Asia Pacific region is considered as on the most traditionally tea-drinking markets but now are shifting towards coffee and adopting the coffee culture. There is an increase in demand of instant coffee mixes that provide gourmet coffee taste and appearance among the consumers of APAC and Southeast Asian regions.  Thus the manufacturers in these region are more focused on providing best coffee taste and luxury out-of-the-home experience in their mixes. This rising demand is increasing the demand for refrigerated coffee creamer in the Asia Pacific region.

Increasing Consciousness about Health and Wellness among Consumers to Fuel Shift to Healthy Diets

The rapidly rising number of consumers turning to healthy eating with significant change in dietary and eating patterns has been noticed. This remains a propelling factor for the growth of refrigerated coffee creamer market as it is a dairy alternative. Dairy alternative products are in high demand as they are plant-based rich in nutrients with low or no added additives helps consumers in maintaining body weight, blood pressure levels and helps in preventing multiple diseases such as obesity, cardiovascular malfunction and others.

Refrigerated Coffee Creamer Market Segmentation

On the basis of form, the refrigerated coffee creamer market has been segmented as-

  • Powder
  • Liquid

On the basis of flavour, the refrigerated coffee creamer market has been segmented as-

  • Original/Unflavoured
  • French Vanilla
  • Chocolate
  • Coconut
  • Hazelnut
  • Other Flavours (Caramel, Peanut)

On the basis of source, the refrigerated coffee creamer market has been segmented as-

  • Plant-based Milk
    • Almond
    • Coconut
    • Soy
    • Others (Hemp,  Cashew)
  • Vegetable Oil

On the basis of end use, the refrigerated coffee creamer market has been segmented as-

  • HoReCa/Foodservice
  • Food and Beverage Processing
    • Food Premixes
    • Soups and Sauces
    • Beverage Mixes
    • Bakery Products
    • Ice Creams
    • Infant Food
    • Others (Prepared and Packaged Food)
  • Household/Retail

On the basis of distribution channel, the refrigerated coffee creamer market has been segmented as-

  • Direct
  • Indirect
    • Hypermarkets/ Supermarkets
    • Modern Grocery Stores
    • Specialty Stores
    • Online Retail

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Refrigerated Coffee Creamer Market: Key Players

Innovation, including new product development, is a key component of growth strategy. The manufacturers are continuously seeks to understand its consumers and develop products that address their desire for organic, natural, and better-for-you alternatives in refrigerated coffee creamer market. Among the market players operating in refrigerated coffee creamer few Nestlé S.A., Danone S.A., Royal FrieslandCampina N.V., Balchem Corporation, Super Group Ltd., Califia Farms LP, Vitusa Corp., Fujian Jumbo Grand Food Co. Ltd., Viceroy Holland B.V., Almer Malaysia Sdn. Bhd. And others.

  • In 2019, Nestlé brand natural bliss launched oat milk creamer to its line of dairy free coffee creamers. The product was launched in vanilla flavor and is expected to serve as a refreshing alternative to other popular refrigerated coffee creamer manufactured with almond or coconut milk.

Refrigerated Coffee Creamer Regional Market

Asia Pacific accounts for the largest share in the refrigerated coffee creamer market supported by consumption of dairy alternatives in China and other Asian countries. North America and Europe are expected to witness significant consumption of refrigerated coffee creamer over the forecast period. This can be attributed to rising awareness amongst consumers regarding natural products and increasing number of lactose intolerance tendency among people.

Global players are expected to witness a growing demand for refrigerated coffee creamer owing to the changing consumer eating habits and increasing consumer inclination towards healthier products. Large companies are investing and acquiring smaller companies and brands which have a stellar portfolio of refrigerated coffee creamer products to enhance their own offerings and fulfill consumer demand.  

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Refrigerated Coffee Creamer Market

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