Recruitment Marketing Platforms Market - Overview

Recruitment marketing is the process of branding, where the employer is presented as a brand via job ads, social media, paid media, etc. to attract new talent. Nowadays, Internet-savvy job seekers use online platforms in their search for opportunities. A powerful employer brand can play a vital role in convincing a candidate to work for the employer. This is giving rise to the use of recruitment marketing platforms. Recruitment marketing is the tactical implementation of strategies that allows a firm to find, attract, and engage job hunters in order to inspire a further qualified application. Human resource management (HRM) departments of companies have amplified their marketing efforts in order to attract candidates with rare skills.  Recruitment monitoring platforms make the recruitment process easier by attracting relevant and suitable candidates.

Recruitment Marketing Platforms Market - Key Players

The key priorities of talent acquisition managers while planning their investments in recruitment marketing practices are to improving the experience of candidate, investing in pre-hire assessment, increase diversity efforts, and to gather candidate feedback. Various tools such as applicant tracking system (ATS) and recruitment marketing software are available in the recruitment marketing market. However, they differ in their features and capabilities. ATS or applicant tracking system is used as a post application tool and is a solution for managing applicants/candidates who have applied for a job. Recruitment marketing software is used as a pre-application tool and is a solution for managing leads. Leads are candidates who are or may be interested in the company, but are not set to apply straight away.

Data analytics is a significant driver of the recruitment marketing platforms market. The human resource management departments of companies are becoming data oriented. They try to measure and track the effectiveness and efficiency of their recruitment marketing actions with the help of real-time visual analytics. They monitor the process from the stage of sourcing a candidate until hiring and filling up a vacant position, in order to optimize recruiting performance.

Recruitment Marketing Platforms Market - Segmentation

The global recruitment marketing platforms market can be segmented based on component, end-use industry, enterprise size, and region. In terms of component, the recruitment marketing platforms market can be categorized into software and services. The software segment can be further classified based on deployment into on-premise and cloud-based. The services segment can be divided into professional and managed services. Based on enterprise size, the recruitment marketing platforms market can be segmented into small- & micro-sized enterprises, medium-sized enterprises, and large-sized enterprises. Recruitment marketing platform solutions offer integrated functionality for small, mid-sized, and large companies. Small- and micro-sized enterprises are companies have an employee strength of less than 200. Medium-sized enterprises are firms with an employee strength of 200-500. Large enterprise are establishments with more than 500 employees. The rate of adoption of recruitment marketing platform solutions is expected to be high in large enterprises. In terms of end-user industry, the recruitment marketing platforms market can be segmented into BFSI, retail and consumer goods, IT & telecom, health care and pharmaceuticals, government, education, manufacturing, and others (automotive, food & beverages, etc.).

In terms of region, the global recruitment marketing platforms market can be classified into North America, Asia Pacific, Europe, Middle East & Africa, and South America. The recruitment marketing platforms market in Asia Pacific is expected to expand at a rapid pace during the forecast period, due to a rise in the number of mid-sized and small enterprises in the region that are adopting recruitment marketing platforms.

Recruitment Marketing Platforms Market - Key Players

There are several technology platforms that can help HR managers to get started with recruitment marketing. An increase in the number of market players indicates rising rivalry among them in the near future. Key recruitment marketing platform providers are International Business Machines Corporation (IBM Kenexa), SmashFly Technologies, Oracle Corporation, KRT Marketing, Inc., Talent Nexus, HireClix, Google, Talent Technology Corporation, Avature, SAP SE, Jibe, and Jobvite.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.