Global Real-time Bidding Market: Overview

The global real-time bidding market is expected to gain huge returns in the near future. Increasing use smartphone and high rate on investment (RoI) are the factors driving demand in this market. Increasing allocation of budgets for advertising by enterprises is also anticipated to expand the global real-time bidding market. Moreover, numerous e-commerce and retail companies are focusing on investing huge sum of money on marketing solutions to avoid errors and time wastage.

Key offering of the global real-time bidding market report is the presented in a comprehensive manner in this report. It gives out information related to the recent trend taking place and opportunities that will accelerate the growth in this market. Challenges that might hinder the growth in this market are also explained in the report. A compilation of all the factors will help the readers to gain complete knowledge about the market. It will also benefit the stakeholders to make better and smarter decisions for their growth.

Global Real-time Bidding Market: Trends and Opportunities

Among the recent trends prevalent in the global real-time bidding market are related to mergers and acquisition, collaboration, and expansion. Large numbers of prominent players are implementing these strategies to gain maximum share in the market and increase their dominance among their competitors. For instance, Abode introduced new updates to its Adobe Marketing Cloud solutions, where the company will be integrating Adobe Dynamic Creative Optimization (DCO) feature into cloud market solution.

Recently, the hybrid auction model was launched by Smaato that will provide a more profitable and flexible programmatic environment for both publishers and media buyers. Another example is of Google, who introduced Exchange Bidding solution. This will help customers who use DoubleClick for Publishers (DFP) solution. This solution will provide various options to publishers to help them earn revenue through their display ad inventory. Considering these changes, the real-time bidding market is likely to experience huge growth in the coming years.

Global Real-time Bidding Market: Geographic Analysis

Geographically, North America is likely to dominate the global real-time bidding market. Large number of smartphones user in this region is the major basis behind the dominance of this region. In addition, larger number of online viewers have further increased the chances of growth of the global real-time bidding market.

Asia Pacific, on the other hand, is also expected to contribute considerably in expanding the global real-time bidding market. Increasing penetration of internet, growing use of smartphones, and increasing adoption of advanced marketing technologies by entrepreneurs are anticipated to fuel demand in the Asia Pacific real-time bidding market.

Global Real-time Bidding Market: Companies Mentioned

In the vendor landscape segment, the global real-time bidding market includes some of the leading players including Google, Yandex, Adobe, WPP plc, CRITEO ADVERTISING, Salesforce, Facebook, Smaato, PubMatic, and Rubicon Project. These players are engaged in mergers and acquisition, collaboration, partnerships, and innovation. They are also working on product enhancement, pricing of their products, and launching new products. For instance, Google collaborated with Publift to assist the latter to launch Exchange Bidding in several countries. There are high chances that Publift could generate higher revenue through Ad Manager. Other players such as Smaato and Adobe are also using similar strategies to gain larger share in the global real-time bidding market.  

Market segmentation based on geography:

  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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