Ready to assemble (RTA) furniture refers to pre manufactured yet not assembled furniture and it has to be assembled by end consumers. Ready to assemble furniture, also known as knock-down (KD) furniture has flexible designs and it allows multiple pieces to be made from basic configurations. RTA furniture is usually constructed from particleboard and plastic with colored melamine or wood veneer to give the finish of wood. Ready to assemble furniture products include electronic and computer furniture, entertainment center for television and desktop, dressers, desks, storage units, and cabinets. This furniture comes with assembly instructions and a series of schematic diagrams intended to visually assist the customer’s furniture assembly process.

Ready to assemble furniture is highly customer friendly and easy to transport and has simple assembling instructions. Commercial offices prefers these furniture as they are compact in nature, easy to locate and transport. Rise in number of startups globally has given an opportunity for the ready to assemble furniture market to grow. These startup offices require compact and functional furniture for their spaces. Low cost is the major factor for market growth. Corporate buyers and business owners prefer low cost furniture due to easy assembly. Ready to assemble furniture is a consumer friendly alternative due to improved materials and designing innovations. Consumers prefer such furniture for their homes due to improved quality and increased options and styles. The driving force behind much of the demand for ready to assemble furniture is the consumer’s seemingly insatiable appetite for televisions, computers, and other electronic devices.  Unlike the earlier preference for traditional furniture, currently people want ready to assemble furniture which suits their requirements.

Ready to assemble furniture manufacturers have created a finish that almost resembles real wood. New design features, such as wood facings and rounded corners have resulted in growth of ready to assemble products which are similar to more expensive case goods. The assembly process has witnessed innovations, which previously scared many customers away from purchasing RTA goods. New locking systems that allow for simple assembly without tools, as well as a reduction in the number of pieces requiring assembly, have contributed to reducing the amount of time required to put together these products.

Ready to assemble furniture faces some restraints which can affect the demand for the products. Ready to assemble furniture should be provided with manual instruction booklets; without this, the customer will find it difficult to assemble the furniture. Some of the furniture is not durable and may rupture without proper care. These factors are expected to restrain the ready to assemble furniture market growth during the forecast period

The global ready to assemble furniture market can be segmented based on material, end- user, distribution channel, and region. Based on material, the ready to assemble furniture market can be classified into plastic, wood, and others (metal, glass, etc.). In terms of end-user, the ready to assemble furniture market can be classified into residential and commercial. Based on distribution channel, the ready to assemble furniture market can be segmented into online, and offline (large format stores, exclusive stores, and small retail shops). Based on region, the global ready to assemble furniture market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Many manufacturers are adding technologies to improve the functionalities of the furniture along with occupying less space after assembling. In March 2018, IKEA planned to buy straw from farmers and to make them into ready to assemble furniture. Some of the key players in the global ready to assemble furniture market are Inter IKEA Holding, Walmart, Inc., Sauder Woodworking Company, Dorel Industries Inc., Ashley Home Stores, Ltd., Steinhoff International, Alphason Designs, Godrej Interio, DMI Furniture, Inc. and Home Reserve LLC.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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