Rapeseed oil is an oil extract derived from the black seeds of a bright yellow colored plant commonly known as oilseed rape plant. The rapeseed plant is widely cultivated across the world for its oil-rich seeds that serve a number of health benefits. Changing consumer food habits, growing health consciousness and taste preferences has driven the market demand and production of rapeseed oil globally. Rapeseed oil have been proved to be the healthiest oil which has contributed to the increasing demand for rapeseed oil market. Rapeseed oil has an extensive application in food industry followed by personal care products owing to its nutritional benefits. Rapeseed oil market is expected to witness a significant growth during the forecast period owing to the changing consumer usage of vegetable oils.

Rapeseed Oil: Market Dynamics

The prominent shift in consumer food patterns from animal to vegetable products owing to growing health awareness along with the increasing demand for dietary fats and oils have primarily driven the global rapeseed oil market. Consumers in need for curbing down the health issues such as cardiovascular ailments and cancer is another major factor that is leading to the increasing consumption of rapeseed oil thereby fueling the growth of global rapeseed oil market. The growing food industry and its aim of producing healthy food for consumers are also expected to drive the rapeseed oil market. Owing to the nutritional benefits such as low saturated fat content, Vitamin E, high content of unsaturated fat and antioxidants is expected to majorly drive the global rapeseed market during the forecast period. Apart from food industry, rapeseed oil has a major application in the personal care products such as oils, cream and lotions. The presence of Vitamin E and antioxidants in cosmetic products helps in reducing scar tissues, repairs damaged hair, repairs skin conditions such as itching, eczema and acnes thereby promoting a healthy skin. Rapeseed oil is also used a carrier oil that can be applied topically.

However, rapeseed oil lacks minerals and other vitamins which is a big restraint to the demand for rapeseed oil market. Rapeseed oil, in spite of having nutritional benefits is considered to be a food of minimum nutritional value if it is consumed as a significant part of the overall diet.

Rapeseed Oil: Segmentation

Rapeseed oil can be segmented on the basis of end use which includes:

  • Food Processing
    • Vegetable Recipes
    • Oil Cake
    • Meat Recipes
    • Others
  • Cosmetic and Personal Care Products
    • Creams
    • Lotions
    • Oils (Hair / Body)
    • Others
  • Biodiesel
  • Others

Rapeseed Oil: Regional Segmentation

The geographical coverage for the global rapeseed oil market includes North America, Latin America, Europe, Asia pacific and China (APAC) and Middle East and Africa (MEA). Europe accounts for the maximum production of rapeseed oil. UK accounts for the third-largest cultivator of rape plant. Asia- Pacific accounts for the second fastest growing market in the global rapeseed oil market. India and China are expected to be the major rapeseed oil consumers in APAC region thereby boosting up the global rapeseed oil market.

Rapeseed Oil: Key Players

Few market players in the global rapeseed oil market include ConAgra Foods Inc., Yorkshire Rapeseed Oil, HELMIKE PLC, ADM and others.  

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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