Rain coat is a water resistant coat worn to protect the body from rain. It is made from fabric designed to repel the water. Rain coats are sometimes referred to as rain suits. A rain jacket is generally combined with a pair of rain pants. Rain coats are lightweight and are useful for people during activities such as biking, hiking, camping, mountaineering, and other similar events where climate change or heavy rainfall is always a possibility.

The trend of increasing globalization has led to increase in sale of goods in most developing economies. Advancement in product design and availability of a wide range of products is resulting in high demand for raincoats. Rising working class population is also one of the major factors driving the growth of the rain coat market. Rain coats and other rain protective equipment are essential accessories that are taken during tours and trips to hill stations by people of all age groups. Consumers are spending considerably on purchasing outdoor apparel including rain coats to improve their outdoor experiences. Rising trend of participating in outdoor recreational activities is expected to boost the growth of the rain coat market during the forecast period. Affordability and flexibility are the two major factors expected to create growth opportunities for the global rain coat market over the forecast period.

Rising environmental concerns is however restricting the growth of the rain coat market. Rain coats are made of plastic which cannot be decomposed easily and is a pollutant in the environment. The prices of these raincoat are very nominal which resulting into rising demand for raincoat market. Moreover, the market is highly fragmented due to the presence of a large number of local manufacturers as well as major players. Availability of substitutes such as rain umbrellas is also hampering the growth of the market.

The rain coat market can be segmented on the basis of product type, distribution channel, end-use, and geography. Based on product type, the market is bifurcated into plastic, nylon, and vinyl. Nylon is expected to lead the market due to preference among consumers for nylon because of its comfort and affordability. In terms of distribution channel, the market is categorized into online and offline. Offline channel is further bifurcated into retail stores and specialty stores.  Online channel is expected to dominate the market owing to availability of wide variety of product at discounted price. On the basis of end-use, the market is segmented into adult and children.

In terms of geography, the rain coat market is segmented into North America, Europe, Middle East & Africa, and South America. Asia Pacific is expected to dominate the market due to its climatic conditions. In Europe, rain umbrellas are often purchased as a gift or a fashion accessory. South America and the Middle East & Africa markets are estimated to show moderate growth during the forecast period.

Major players in the rain coat market are James Smith & Sons, Hangzhou Paradise Umbrella Group, Europesco Maglia, Swaine Adeney Brigg, Fox Umbrellas Ltd, and Gust Buster etc. These key players are anticipated to face many challenges in the coming years due to presence of a large number of local players. All major players are focusing on innovation of products and increasing their investment on research & development to reinforce their position in the raincoat market. Companies are adopting strategies such as joint ventures, and mergers and acquisitions with local players to remain competitive and to expand their product portfolio. In developing countries, manufacturers are focusing on reducing the production cost and increasing their profitability for the sustainable growth of their business.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Rain Coat Market

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