Rafting Equipment Market: Introduction

  • Rafting is an outdoor recreational sport activity, which requires an inflatable raft to be able to navigate across a water body. Rafting is undertaken in white waters or water bodies that have a certain degree of roughness. Water rafting equipment such as buoyancy aids, wetsuits, helmets, and paddles. For the guide, it includes the raft, throw rope, communication device, whistle, river knife, whitewater buoyancy aid, first aid kit, and a large guide paddle for extra leverage.

Key Drivers of the Global Rafting Equipment Market

  • Rise in disposable income of the population and number of individuals participating in water sports is expected to drive the global rafting equipment market during the forecast period. Increase in income of people fuels their spending on consumer durables and equipment for outdoor adventure such as rafting.
  • Awareness among consumers regarding sports equipment and brands is expected to boost the demand for premium rafting equipment. Increasing demand from the commercial sector due to a rise in number of sports coaching centers is likely to propel the market. Advancements in rafting equipment, in terms of quality and design, are expected to boost their demand. This is projected to propel the rafting equipment market in the near future.

Factor Restraining Global Rafting Equipment Market

  • Volatility in trade tariffs on several raw materials such as aluminum, metal, and other industrial goods can hamper the global rafting equipment market
  • Risk associated with water sport activities may act as a key factor restraining the rafting equipment market

Market in Asia Pacific to Expand Rapidly

  • In terms of region, the global rafting equipment market can be divided into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the rafting equipment market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the rafting equipment market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America rafting equipment market is segmented into Brazil and Rest of South America.
  • North America accounted for a notable share of the global rafting equipment market owing to rising popularity of rafting and number of water sport participants across the U.S. Rise in number of rafting participants in the U.S. is creating opportunities for rafting equipment manufacturers, which in turn is a key factor driving the rafting equipment market in North America. 
  • The rafting equipment market in Asia Pacific is projected to expand rapidly during the forecast period due to an increase in water sports activities in the region. Rising popularity of water rafting among young generation from countries such as Japan, India, and China and is fueling the demand for rafting equipment and consequently, propelling the rafting equipment market in the region.

Key Players Operating in Global Market

Manufacturers operating in the rafting equipment market are focused on becoming more proficient and developing products with advanced technologies, which would enhance their competitive advantage and enhance their market share globally. Companies are emphasizing on innovations and the development of cost-efficient equipment and targeting marketing activities to capture new markets and consolidate their position in existing markets.

A few of the key players operating in the global rafting equipment market are:

  • AIRE
  • Airhead Sports Group
  • Aquamarina Water Theme Park & Resort
  • HYSIDE Inflatables
  • Maravia
  • NRS
  • RAVE Sports
  • Vanguard Inflatables
  • WING

Global Rafting Equipment Market: Research Scope

Global Rafting Equipment Market, by Type

  • Inflatable boats
  • Urethane
  • Life Jackets
  • Helmets
  • Rafting Paddles
  • Wetsuit
  • Others (Dry suit, Rescue Throw Bags, etc.)

Global Rafting Equipment Market, by Pricing

  • High
  • Medium
  • Low

Global Rafting Equipment Market, by Distribution Channel

  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Hypermarket and Supermarket
    • Sport Stores
    • Others (Specialty Stores, etc.)

Global Rafting Equipment Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the global rafting equipment market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Rafting Equipment Market