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The term ‘racket sports’ includes badminton, real tennis, squash, table tennis, and lawn tennis. A racket sport is a sport played with a hollow rubber ball, tennis ball, or shuttlecock. A racket sport can be played in an indoor or outdoor place. Racket sports offer various health benefits to the body. These include strengthening of the bones and the muscles; improvement in balance, coordination, and flexibility; burning of calories; stress reduction; and lowering of other health risks. Due to these benefits, consumers are increasingly getting attracted toward racket sports. This has increased the demand for racket sports equipment over the period of time. Racket sports equipment are made of light weight, breathable, washable, and ecofriendly materials. Moreover, they are available in different sizes, lengths, and weights. The process of design and manufacture of racket sports equipment has changed considerably over the period of time.

Currently, manufacturers are more focused on innovations and launch of new brands of racket sports equipment. This is an important factor driving the racket sports equipment market. Moreover, vendors are more focused on addressing the specific needs of consumers. Furthermore, factors such as rising standards of living and increasing disposable income of middle-class families are expected to augment the global racket sports equipment market in the next few years. On the other hand, counterfeiting and grey market activity are increasing at a rapid pace all over the world. This has significantly hampered the sale of all leading, global brands of racket sports equipment across the world.

The global racket sports equipment market can be segmented based on product, application, end-user, distribution channel, and geography. Based on product, the racket sports equipment market can be classified into racquets, balls, eyewear, racket bags, racquet caddies, and accessories. Recycled polyester is mostly used for production of racket sports equipment. Based on application, the racket sports equipment market can be classified into badminton, racquetball, real tennis, squash, table tennis, and lawn tennis. In terms of end-user, the racket sports equipment market can be segmented into men, women, and kids.

Based on distribution channel, the racket sports equipment market can be segregated into online and offline. The offline segment can be sub-divided into supermarkets/hypermarkets, specialty stores, multi-brand stores, and others. The online segment is expected to witness rapid growth in the next few years, owing to technological advancements and rise in smart phone usage among people. Geographically, the global racket sports equipment market can be classified into Asia Pacific (India, China, and Japan), Europe (the U.K., France, and Germany), Middle East & Africa (GCC and South Africa), North America (the U.S. and Canada), and South America (Brazil).

The global racket sports equipment has undergone several transformations over the years. North America is expected to hold a leading share of the global racket sports equipment market during the forecast period, followed by Europe. The North America market is led by the U.S., as the country has a large number of individuals involved in playing tennis, racquetball, etc. Asia Pacific is expected to be the rapidly expanding market for racket sports equipment during the forecast period, due to easy availability of raw materials and inexpensive labor in the region. The market in South America and Middle East & Africa is anticipated to expand at a steady growth rate during the forecast period.

Major players operating in the global racket sports equipment market are Python  Racquetball, Ektelon, Inc., HEAD, E-Force Racquetball, Wilson Sporting Goods, Gearbox Inc., Bionic Glove Technology, Wuxi Fun Gloves Co., Ltd, Saranac Glove Company, OWEN GLOVES, The Babolat, ProKennex, Black Diamond Equipment, optima racquetball, ABG-PRINCE OPCO, LLC, Dunlop Sports Group Americas, ABG-PRINCE OPCO, LLC, ONE SPORTS s.r.l, PACIFIC Holding GmbH, ASI -CSP, LLC, and Dunlop Sports Group Americas.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Racket Sports Equipment Market

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