The term ‘racket sports’ includes badminton, real tennis, squash, table tennis, and lawn tennis. A racket sport is a sport played with a hollow rubber ball, tennis ball, or shuttlecock. A racket sport can be played in an indoor or outdoor place. Racket sports offer various health benefits to the body. These include strengthening of the bones and the muscles; improvement in balance, coordination, and flexibility; burning of calories; stress reduction; and lowering of other health risks. Due to these benefits, consumers are increasingly getting attracted toward racket sports. This has increased the demand for racket sports equipment over the period of time. Racket sports equipment are made of light weight, breathable, washable, and ecofriendly materials. Moreover, they are available in different sizes, lengths, and weights. The process of design and manufacture of racket sports equipment has changed considerably over the period of time.

Currently, manufacturers are more focused on innovations and launch of new brands of racket sports equipment. This is an important factor driving the racket sports equipment market. Moreover, vendors are more focused on addressing the specific needs of consumers. Furthermore, factors such as rising standards of living and increasing disposable income of middle-class families are expected to augment the global racket sports equipment market in the next few years. On the other hand, counterfeiting and grey market activity are increasing at a rapid pace all over the world. This has significantly hampered the sale of all leading, global brands of racket sports equipment across the world.

The global racket sports equipment market can be segmented based on product, application, end-user, distribution channel, and geography. Based on product, the racket sports equipment market can be classified into racquets, balls, eyewear, racket bags, racquet caddies, and accessories. Recycled polyester is mostly used for production of racket sports equipment. Based on application, the racket sports equipment market can be classified into badminton, racquetball, real tennis, squash, table tennis, and lawn tennis. In terms of end-user, the racket sports equipment market can be segmented into men, women, and kids.

Based on distribution channel, the racket sports equipment market can be segregated into online and offline. The offline segment can be sub-divided into supermarkets/hypermarkets, specialty stores, multi-brand stores, and others. The online segment is expected to witness rapid growth in the next few years, owing to technological advancements and rise in smart phone usage among people. Geographically, the global racket sports equipment market can be classified into Asia Pacific (India, China, and Japan), Europe (the U.K., France, and Germany), Middle East & Africa (GCC and South Africa), North America (the U.S. and Canada), and South America (Brazil).

The global racket sports equipment has undergone several transformations over the years. North America is expected to hold a leading share of the global racket sports equipment market during the forecast period, followed by Europe. The North America market is led by the U.S., as the country has a large number of individuals involved in playing tennis, racquetball, etc. Asia Pacific is expected to be the rapidly expanding market for racket sports equipment during the forecast period, due to easy availability of raw materials and inexpensive labor in the region. The market in South America and Middle East & Africa is anticipated to expand at a steady growth rate during the forecast period.

Major players operating in the global racket sports equipment market are Python  Racquetball, Ektelon, Inc., HEAD, E-Force Racquetball, Wilson Sporting Goods, Gearbox Inc., Bionic Glove Technology, Wuxi Fun Gloves Co., Ltd, Saranac Glove Company, OWEN GLOVES, The Babolat, ProKennex, Black Diamond Equipment, optima racquetball, ABG-PRINCE OPCO, LLC, Dunlop Sports Group Americas, ABG-PRINCE OPCO, LLC, ONE SPORTS s.r.l, PACIFIC Holding GmbH, ASI -CSP, LLC, and Dunlop Sports Group Americas.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Racket Sports Equipment Market