Quinoa seeds are emerging as the ultimate source of protein for vegans due to their better digestibility vis-à-vis other seeds. Protein content in quinoa stands at around 14% to 18%, which is higher than that of rice, maize, wheat, and oats. Therefore, quinoa seeds have emerged as effective alternative to rice for vegetarians. Rise in demand for alternative sources of protein is expected to drive the demand for quinoa seeds during the forecast period. Additionally, quinoa seeds can be a good substitutes for animal based protein. They are also considered high calorie food. Calorific value of quinoa is more than that of milk and eggs. It is equally comparable to meat in terms of calorific value. According to a research study conducted by University of Chile in 2009, protein content in quinoa is around 15%, which is approximately double that of most standard grains available in the market. Quinoa seeds are also a good source of amino acids, which is essential for the development and growth of tissues. Furthermore, quinoa seeds contain higher amount of isoleucine and lysine than any other grain.
Currently, quinoa seeds are considered superfood. Quinoa can be added as an ingredient in rice dishes such as pilaf. They can also be used rice substitute. Quinoa seeds are also added to hot breakfast cereals, soups, and salads. Furthermore, these can be used to prepare coffee, fritters, and muffins. The potential of quinoa based food products as superfoods is based on its blending capacity in terms of functionality with other foods. Increase in demand for nutritious and naturally healthy food ingredients and rising awareness about gluten free diet among consumers are estimated to drive the quinoa seeds market during the forecast period. However, fluctuation in prices of quinoa seeds is projected to hamper growth during the forecast period. The global quinoa seeds market is segmented by seed type and geography. Based on seed type, the market has been divided into organic quinoa seeds and inorganic quinoa seeds. Currently, inorganic quinoa seeds dominate the global quinoa seeds market; however, demand for organic quinoa seeds is expected to increase globally in the next few years. The quinoa seeds market is geographically segmented into North America, Europe, Asia Pacific, Middle East &Africa (MEA), and Latin America. North America accounted for the major share of the global quinoa seeds market in 2015, followed by Europe and Asia Pacific.
The global quinoa seeds market is highly competitive with the presence of various large scale and small scale vendors. These vendors compete with each other in terms of product differentiation, product quality, price, product innovation, product distribution, and brand promotion. Key players operating in the quinoa seeds market include Alter Eco, COMRURAL XXI, Irupana Andean Organic Food, The British Quinoa Company, Northern Quinoa, Ancient Harvest, Highland Farm Foods, Andean Valley, Andean Naturals, Quinoa Foods Company, Industrial and Technological Complex Yanapasiñani SRL (CITY SRL), Big Oz, Arrowhead Mills, and Quinoabol. Global players dominate the quinoa seeds market, led by their vast geographic presence and large production facilities across different countries. These players have been investing substantial capital in research and development and innovation centers in order to expand production capabilities and meet the rise in demand for quinoa seeds. Major market players are also expanding their market share through new product development, mergers and acquisitions, joint ventures, and expansion. Besides this, manufacturers are focusing on plans to open new retail outlets to strengthen distribution channels. Various leading and emerging manufacturers are launching different products to meet the increase in demand for quinoa seeds.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.