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The uncontested relevance of quinoa seeds in specialised food products has driven demand within the market. As quinoa becomes a part of the mainstream food industry, the global market shall become a haven of fresh opportunities. The health benefits of consuming quinoa have played an integral role in market growth and maturity. Several research lines have explored the properties and health benefits of quinoa, creating room for growth within the market. Scientific classification of flowering plants has become a key area of research within botany. This trend, coupled with the need for studying edible seeds, has become an important dynamic of market growth.

  • Quinoa seeds have high fibre content, adding to the health benefits of the product. Moreover, the total nutritional value of quinoa has also helped in driving demand within the global market. The efforts made by the medical fraternity in decoding the benefits of consuming quinoa shall usher an era of advancements for the market vendors.
  • Quinoa has come to replace rice across several regions. Although rice and quinoa, both, are rich in carbohydrates, the latter offers several premium health benefits. Chefs across the world have perfected several dishes made from quinoa seeds. Therefore, the total volume of revenues within the global quinoa market is slated to increase in the times to follow.
  • Advancements in the field of food processing shall pave way for increased revenues within the global quinoa seeds market. The climatic requirements for growing quinoa have limited the cultivation of these crops to certain regions. However, export dynamics of quinoa seeds have improved in recent times, giving a thrust to market growth. Colder regions favour the growth of quinoa, unravelling key opportunities for the market vendors in such regions. The leading vendors are capturing new territories to widen their profit margins in the times to follow.

Quinoa is a grain crop also known as Chenopodium quinoa used for its edible seeds. Quinoa is a source of manganese, copper, phosphorus, magnesium, fiber, folate, zinc etc. which makes it one of the healthy food for consumption. Quinoa have health benefits such as it minimizes the cardiovascular disease, risk of type-2 diabetes, regulates blood sugar, helps maintain cholesterol level, reduces risk of various allergies etc. Quinoa is grown organically as well as conventionally. Quinoa is a gluten-free product which makes it popular in health conscious consumers for consumption which is increasing demand for it in global market. Quinoa have various application in food, cosmetics, pharmaceutical, medical industry which grows its demand in global market.

Market Segmentation: Quinoa

The quinoa market is segmented on the basis of application in industries such as food industry, cosmetic industry, pharmaceutical industry etc. In food industry, quinoa is used to prepare noodles, pasta, vegetable soup, muffin, breads etc. Quinoa can also be consumed along with breakfast meal, salads, sandwiches etc. In cosmetics industry, quinoa is used for anti-aging, skin rejuvenation, dark spot reduction, reduce pigmentation, treat acne, promote hair growth, treat dandruff etc. Saponins obtained from quinoa can be used in pharmaceutical industry as it changes intestinal permeability useful for absorption of specific medicines. It is also used as an antibiotic for fungal control.

The quinoa market is segmented on the basis of its type as organic and inorganic. As a result of increasing population of health conscious consumers and awareness of using organic products, the quinoa market is increasing its demand in global market. Awareness of using organic products in cosmetics is increasing in turn increasing the demand for organic quinoa market globally.

The quinoa ingredients market is segmented on the basis of its end-use as an ingredient and packed food. As an ingredient it is used in preparation of pasta, breads, noodles etc. Manufacturers offering ready-to-use soup powders use quinoa ingredient in their products to enhance its nutritive value. Packed Quinoa products is available in retail shops, online portals for home use packed in bags, cans, boxes etc.

The Quinoa market is segmented on the basis of regions as North America, Latin America, Europe, APAC and ME.

Global Quinoa Market: Regional Outlook

Depending on geographic regions global Quinoa market is segmented into five key regions: North America, Latin America, Europe, APAC and ME. South America is major producer of quinoa which include countries such as Argentina, Chile, Ecuador, Bolivia, Colombia and Peru. The U.S. is a major consumer of quinoa followed by Asia Pacific. The U.S., Africa, India and other countries in Asia are gaining interest in quinoa market.

Global Quinoa Market: Drivers and Trends

Quinoa market is in demand due to its health benefits and nutrient rich property. Quinoa is high in fiber and gluten-free product which makes it popular in health conscious consumers. Application of quinoa in food products such as noodles, bread, pasta etc. is trending which in turn helps quinoa market to grow in global market. Increasing demand for organic and natural products in cosmetic industry is gaining interest which is driving global quinoa market. Consumption of quinoa in breakfast food is increasing due to its use as an ingredient in breakfast foods which is one of the driver for increasing demand of quinoa in global market.

Global Quinoa: Key Players

Some of the key players identified across the value chain of the global Quinoa market include Quinoa Foods Company, Northern Quinoa Production Corporation, Andean Valley S.A., Quinoa Corporation, Keen One Quinoa, The British Quinoa Company, Hain Celestial Group, Andean Naturals Inc., European Quinoa Group, Inca Organics etc. are amongst.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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